Blog posts

• Google December 2025 Core Update
• Publisher Monetization in 2026: What’s Changing and How to Prepare
• Manager Domain is Critical for Publishers in 2026
• Maximize Your Q4 Revenue – Webinar Recording
• ads.txt 1.1 Explained: How to Update OwnerDomain and ManagerDomain for Publisher Compliance
• Prebid Summit 2025: Recap
• Floor Optimizations: Protecting Value and Driving Revenue
• Behind Every Great Campaign: The Role of Ad Operations and Campaign Management
• What is Ad Yield Management?
• Direct and Other Deals Explained: What Publishers Need to Know
• Google’s June 2025 Core Update
• Understanding IVT: The Hidden Threat to Publisher Revenue
• How MCM Works: A Publisher’s Guide to Google AdX Access
• Why Keeping Ads.Txt Updated is Vital for Publishers
• How to Choose the Right CMP: A Guide for Publishers
• Why CPMs Drop in Summer and How Publishers Can Bounce Back
• Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results
• CPM Trends: What Publishers Need to Know Now
• Search Is Changing—Here’s What Publishers Can Still Control
• Adapex Named Finalist in 2025 Digiday Media Awards
• Cookies Survive. The Smartest Strategies Don’t Depend on Them.
• Header Bidding Has Evolved—Has Your Setup?
• Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue
• The Evolving Data Landscape: AI Integration and Privacy Challenges
• Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era
• Prebid Ascent 2025: Recap
• Balancing Privacy & Personalization for Consumers
• How AI is Reshaping Search – What It Means for Publishers
• IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising
• 10 Reasons Curated Deals Outperform Open Exchanges
• Why January Feels Slow
• Adapex 2025: Resolutions That Deliver
• Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue
• Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season
• User Consent on Chrome: How to Prepare Your Monetization Strategy
• Prebid Summit: Future-Proofing the Open Web
• Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend
• Adapex Wins AdExchanger Award for Best Account Support by a Technology Company
• Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers
• Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards
• Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market
• Adapex Announces Partnership with Jounce Media
• The Future of Targeted Advertising: Overcoming the Addressability Gap
• From Cookies to Contextual: Pioneering New Pathways in Digital Advertising
• Adapex’s Doina Josan Named Digiday Future Leader Award Winner
• Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data
• Data Collaboration: The Cornerstone of Advertising in a Privacy-First World
• Unlocking the Power of Data: Beyond Emails and IDs
• Surviving Google’s SGE Revolution: Strategic Insights for Publishers
• Exploring First-Party Data Technologies: A Guide for Publishers
• Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery
• Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer
• Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List
• Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay
• Why First-Party Data is Taking Center Stage
• Introduction to First-Party Data: The Foundation of Modern Publishing
• Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS
• Orchestrating 2024: The Year of the Publisher
• Navigating the Post-Cookie Era
• 2023 Prebid Wrap up
• Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher
• Strategies for Programmatic Ad Buying in a Cookieless Landscape
• Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star
• How Publishers Can Boost Revenue with Seasonal Content
• CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers
• AI in Publishing: Data-Driven Transformation
• How to Choose a Consent Management Platform
• Round Up from Cannes Lions 2023
• Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform
• How ChatGPT Impacts Publishers
• Best Header Bidding Networks for 2023
• Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory
• Publishers Need to Reclaim Their Share of Ad Dollars
• Publishers Are Having A Moment – If Only They’ll Take It
• Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue
• Navigating the Uncertain Ad Landscape: How the Right Tech Can Help Publishers Weather the Storm
• Seller Defined Audiences: The Future of Targeted Ads
• Why Seller-Defined Audiences Are the Talk of IAB ALM
• The art of dolor amet placerat
• Adapex Top Predictions for 2023
• Digital Advertising Strategies for an Uncertain 2023
• GAM Outage Brings Opportunity
• CPM Trends 2019-2022
• Drive Holiday Revenue
• Let’s Talk About Header Bidding
• Industry Trends From Programmatic I/O and Advertising Week
• All News is Good News for CTV
• Adapex Adds to Client Success Team
• Drive Your Q4 CPMs
• A Night in Brazil! (Digiday, Miami, 9/20/22)
• Prep for Elevated Q4 Spend
• Google Delays But It’s No Time to Stop
• Adapex Grows Publisher Services with Addition of Lindsey Colferai
• The Influence of Personalization On Consumer Purchases
• Ad Spend in Second Half of the Year
• Google Ad Manager vs. Google Ad Manager 360
• Considering CTV Advertising? Here’s What You Should Know.
• First Party Data: why it is essential today, in the Cookieless Era
• Update on AMP
• Viewability and CPMs
• The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems
• Adapex Launches CTV Sales Division
• Download from Digiday Publishing Summit
• Insights from Mobile Web Congress 2022
• Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader Award
• How to Monetize Your Mobile App
• IAB ALM 2022: What Lies Ahead for an Ad Supported Internet
• Google’s Topics shows the ad industry needs a better case for targeting
• Steps Publishers Must Take to Survive in the Cookieless Era
• FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access Point
• In-App: Big Opportunity in 2022
• Best Header Bidding Networks of 2021
• CPM Seasonality: Tips to Maximize Revenue in Q1
• Was Q4 What You Expected?
• The Best of 2021…And Looking Ahead at 2022
• Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan
• Adapex is Thankful
• Adapex Ranked Number 262 Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™
• Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment
• Adapex Onboards Digital Trends Media Group to Grow Their Programmatic Revenue
• Get More from Header Bidding
• Get More from Q4
• Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer
• ADAPEX WINS BRONZE STEVIE® AWARD IN 2021
• Assessing the Viability of First-party Data
• Leveraging Keywords in the Absence of Individual User Tracking
• Prepare for Q4 Revenue Boost
• Google Multiple Customer Management
• The Return of Contextual Advertising
• Adapex Ranks in Top 20% on the 2021 Inc. 5000, With Three-Year Revenue Growth of 473 Percent
• Core Web Vitals and Your Revenue
• ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS
• Adapex Named to AdExchanger’s Programmatic Power Player List
• Q3 Let’s Go!
• How Can Programmatic Marketers Adjust To A Cookieless Internet
• What Benefits Are There For Publishers and Consumers in a Cookieless World?
• Paving a Better Way Forward for the Internet in a Cookieless World
• As Google Shelves Cookies, How Will the Industry Adjust?
• Adapex Selected as Digiday Media Award Finalist in Two Categories
• Adapex Activates Universal ID From ID5
• Publishers First Series: Life After Cookies
• Adapex Selected as Drum Award Finalist
• Monetize Your AMP Pages
• Programmatic Direct v Programmatic Auction
• What Google’s Search Algorithm Update Means for Publishers
• ADAPEX JOINS THE IAB, TAKES ACTIVE ROLE
• 2021 Programmatic Vocabulary
• What’s the difference between Google AdSense and AdX?
• 2021 Predictions
• Best Header Bidder Networks of 2020
• Avoid the Q4 Hangover
• Coal in Your Stocking!?!?!
• 2020 Is Not Over Yet!
• Drive CPMs with Rich Media Ad Units
• Adapex Gives Thanks
• Adapex and Dsquared Sales Form Advertising Sales Partnership
• CPMs Continue to Rise
• Q4 CPMs Worth Waiting For
• Drive Holiday Revenue
• Drive Revenue with Smarter Header Bidding
• Q4 Ad Spend: Let’s Get Your Share
• Improve Viewability, Boost CPMs
• ADAPEX WINS BRONZE STEVIE AWARD FOR WOMEN IN BUSINESS
• Drive Your Q4 CPMs
• Coasting into Q4
• Is Your Ad Stack Ready for Q4?
• Q4 Here We Come
• Is it Q4 Yet?
• Inquisitr.com Consolidates Ad Operations with AdApex….Results in Direct Increase in Revenue
• Global Mobile Ad Spend Skyrocketing
• In-App Monetization Strategies
• CPMs and Digital Display Spending on the Rise
• Grow Your Mobile Revenue
• Q3 is Here…What Now?
• CPMs on the Rise
• CCPA Update and CMP Platforms
• Dust Settling for COVID-19 Recovery
• Recovery Time – Slow and Steady
• On The Road Again…
• Adapex Selected as Drum Award Finalist
• On the Road to Recovery
• Here’s to Memorial Day…and Sunny Skies
• What the ISBA Report is Really Telling Us
• Riding The Pandemic Roller Coaster
• Are We There Yet?
• New Month…New Outlook?
• Week 7 in the Quarantine: Navigating the New Normal
• COVID-19 Impact on Ad Spend Update #3
• What’s A Brand To Do?
• Weekly Round-up of Ad Spend News
• Heading into Q2 During Pandemic 
• Impact of COVID-19 On Global Ad Spend
• W3C To Petition Google To Postpone Killing Third-Party Cookies
• The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers
• COVID-19 and CPMs: What’s going on?
• Trends for 2020: A Marketer’s Perspective
• A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalyse
• Header Bidding in 2020: Are you Ready?
• Trends for 2020
• CPM Seasonality: Tips to Maximize Revenue No Matter What Time of Year
• Consent, Not Data, Is The New Oil
• Sellers.json and OpenRTB SupplyChain Object:  What Now!
• IAB/IAB Tech Lab Compliance Framework for CCPA
• Some Unsolicited Advice For Surviving The ‘Cookiepocolypse’
• Everybody’s Talking About Privacy
• Will Most Consumers Opt Out of Data Collection Under CCPA?
• California Isn’t The Only State Getting Busy With New Privacy Laws
• Making Sense of the California Consumer Privacy Act (CCPA)
• Mixed Reviews from Publisher’s on AMP…what’s the real deal?
• Google’s First-Price Auction is ON!
• Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report
• 5 Tips for Improving Ad Performance
• What eleifend posuere tincidunt
• Viewability: What is it and Why Care?
• Programmatic I/O 2018 New York
• How to make your malesuada lorem
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Blog categories

• Blog Posts
  • Uncategorized
  • Technology
  • Revenue Strategy
  • Industry Updates

Projects

• CES 2025, Las Vegas, NV
• IAB ALM 2025
• LiveRamp Ramp Up
• Beeler.Tech Base Camp, Nevada
• Prebid Ascent London 2025
• Ad Tech Economic Forum, NYC
• Digiday Publishing Summit, Vail, CO
• Possible, Miami Beach
• Beeler.Tech Navigator, NYC (Meet us there!)
• AdMonsters Ops Conference, NYC
• Beeler.Tech Navigator, London
• Cannes Lions, Cannes, France
• Admonsters Publisher Forum, Nashville, TN
• ATS, London
• DMEXCO, Cologne, Germany
• Adexchanger Programmatic I/O, NYC
• Digiday Publishing Summit, Miami, FL
• Prebid Summit, NYC

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• Abhinav Choudhri, VP of Customer Success