Blog: digital advertising

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Why CPMs Drop in Summer and How Publishers Can Bounce Back

Balancing Privacy & Personalization for Consumers

February 28, 2025

Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024

User Consent on Chrome: How to Prepare Your Monetization Strategy

November 11, 2024

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

September 27, 2024

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

September 3, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Privacy First Advertising

Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data

Person on laptop

Why First-Party Data is Taking Center Stage

Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

October 18, 2023

Fast moving traffic

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

AI in Publishing: Data-Driven Transformation

Bank of servers

Best Header Bidding Networks for 2023

Publishers Are Having A Moment – If Only They’ll Take It

Hybrid Header Bidding

Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

February 21, 2023

Adapex Top Predictions for 2023

January 6, 2023

Digital Advertising Strategies for an Uncertain 2023

December 21, 2022

CPMs by month

CPM Trends 2019-2022

December 13, 2022

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

Drive Your Q4 CPMs

September 23, 2022

The Influence of Personalization On Consumer Purchases

Google’s Topics shows the ad industry needs a better case for targeting

February 3, 2022

Best Header Bidding Networks of 2021

January 24, 2022