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Blog: revenue

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Prebid Summit 2025: Recap

October 20, 2025
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Floor Optimizations: Protecting Value and Driving Revenue

October 8, 2025
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Behind Every Great Campaign: The Role of Ad Operations and Campaign Management

September 24, 2025
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What is Ad Yield Management?

September 8, 2025
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Google’s June 2025 Core Update

August 4, 2025
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Understanding IVT: The Hidden Threat to Publisher Revenue

July 21, 2025
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How MCM Works: A Publisher’s Guide to Google AdX Access

July 2, 2025
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Why Keeping Ads.Txt Updated is Vital for Publishers

June 29, 2025
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Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

June 14, 2025
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CPM Trends: What Publishers Need to Know Now

June 6, 2025
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Cookies Survive. The Smartest Strategies Don’t Depend on Them.

April 28, 2025
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Header Bidding Has Evolved—Has Your Setup?

April 22, 2025
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Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

April 8, 2025
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The Evolving Data Landscape: AI Integration and Privacy Challenges

April 4, 2025
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Why January Feels Slow

January 5, 2025
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Adapex 2025: Resolutions That Deliver

December 30, 2024
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Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue

December 12, 2024
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Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

December 6, 2024
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Prebid Summit: Future-Proofing the Open Web

October 21, 2024
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Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

October 9, 2024
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Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024
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Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

July 30, 2024
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Winner Future Leader Awards

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

June 28, 2024
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Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

May 16, 2024
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