CASE STUDY

Outperforming the Competition: Smarter Ad and Data Monetization

Situation

Pissedconsumer.com partnered with Adapex to explore opportunities using our advanced Data Refinery and cutting-edge monetization technology. Looking to enhance performance metrics and adopt a more data-driven approach, they sought solutions that could drive engagement, optimize ad placements, and deliver higher revenue.

PissedConsumer is an online platform that allows consumers to share reviews, complaints, and feedback about their experiences with various products, services, and businesses. It has a highly engaged and loyal customer base.

Website: https://www.pissedconsumer.com/

IAB Category: 12 – IAB News and Information > Reviews and Recommendations

Monthly Visits: 4,500,000

Solution

We conducted a head-to-head performance test against the publisher’s previous AdOps vendor. Despite initially starting with lower CPMs, our Dynamic Refresh technology delivered exceptional results, driving higher engagement and revenue through optimized impressions and smarter ad placements.

Implementing Merlin™, our award-winning header bidding technology, enabled us to leverage custom features for advanced auction dynamics and real-time optimization.

Additionally, we activated the Data Refinery, a comprehensive suite of tools designed to harness first-party data to enhance revenue and audience engagement. By improving user identification rates and aligning ad strategies with audience insights, Pissedconsumer.com achieved:

  • Higher CPMs and RPMs
  • Demonstrable revenue uplifts
  • Improved audience targeting and engagement

Results

Our platform delivered dramatic improvements across all key performance metrics compared to the previous provider:

Key Insights

  1. Dynamic Refresh Drives Revenue: Even with lower CPMs on certain ad units, our ability to dynamically refresh ads resulted in significantly higher impressions and RPS, leading to greater overall revenue.
  2. Performance Beyond Pricing: The results reinforced the importance of optimizing beyond eCPMs, demonstrating that impressions and engagement are critical drivers of monetization success.
  3. Data Refinery Maximizes First-Party Data: By leveraging the Data Refinery, Pissedconsumer.com tapped into actionable insights that elevated targeting precision, enhanced user identification rates, and unlocked higher-value inventory.

“Working with Adapex has been a great experience. Their Data Refinery and Dynamic Refresh technology delivered impressive results, improving our key metrics significantly. The team’s expertise and support have made a real difference in optimizing our revenue strategy.”

— Joanna Clark-Simpson, Head of Consumer Research at Pissedconsumer.com

Conclusion

This case highlights the tangible impact of combining innovative technology with a thoughtful, data-driven approach. By focusing on enhancing audience engagement, leveraging first-party data, and maximizing impressions, we helped Pissedconsumer.com unlock meaningful revenue growth. More than just outperforming the competition, this partnership shows how smart strategies and collaboration can transform a publisher’s ad operations, setting the stage for sustained success.

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”
Client name
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Situation

Pissedconsumer.com partnered with Adapex to explore opportunities using our advanced Data Refinery and cutting-edge monetization technology. Looking to enhance performance metrics and adopt a more data-driven approach, they sought solutions that could drive engagement, optimize ad placements, and deliver higher revenue.

PissedConsumer is an online platform that allows consumers to share reviews, complaints, and feedback about their experiences with various products, services, and businesses. It has a highly engaged and loyal customer base.

Website: https://www.pissedconsumer.com/

IAB Category: 12 – IAB News and Information > Reviews and Recommendations

Monthly Visits: 4,500,000

Solution

We conducted a head-to-head performance test against the publisher’s previous AdOps vendor. Despite initially starting with lower CPMs, our Dynamic Refresh technology delivered exceptional results, driving higher engagement and revenue through optimized impressions and smarter ad placements.

Implementing Merlin™, our award-winning header bidding technology, enabled us to leverage custom features for advanced auction dynamics and real-time optimization.

Additionally, we activated the Data Refinery, a comprehensive suite of tools designed to harness first-party data to enhance revenue and audience engagement. By improving user identification rates and aligning ad strategies with audience insights, Pissedconsumer.com achieved:

  • Higher CPMs and RPMs
  • Demonstrable revenue uplifts
  • Improved audience targeting and engagement

Results

Our platform delivered dramatic improvements across all key performance metrics compared to the previous provider:

Key Insights

  1. Dynamic Refresh Drives Revenue: Even with lower CPMs on certain ad units, our ability to dynamically refresh ads resulted in significantly higher impressions and RPS, leading to greater overall revenue.
  2. Performance Beyond Pricing: The results reinforced the importance of optimizing beyond eCPMs, demonstrating that impressions and engagement are critical drivers of monetization success.
  3. Data Refinery Maximizes First-Party Data: By leveraging the Data Refinery, Pissedconsumer.com tapped into actionable insights that elevated targeting precision, enhanced user identification rates, and unlocked higher-value inventory.

“Working with Adapex has been a great experience. Their Data Refinery and Dynamic Refresh technology delivered impressive results, improving our key metrics significantly. The team’s expertise and support have made a real difference in optimizing our revenue strategy.”

— Joanna Clark-Simpson, Head of Consumer Research at Pissedconsumer.com

Conclusion

This case highlights the tangible impact of combining innovative technology with a thoughtful, data-driven approach. By focusing on enhancing audience engagement, leveraging first-party data, and maximizing impressions, we helped Pissedconsumer.com unlock meaningful revenue growth. More than just outperforming the competition, this partnership shows how smart strategies and collaboration can transform a publisher’s ad operations, setting the stage for sustained success.