Adops Done Right™.

Streamline and Maximize Monetization Across Your Media Brands.

Adapex works with the world’s top publishing
partners to maximize their monetization while improving user experience.

To get there, our engineers have developed a full suite of proprietary tools and
techniques which we would like to share with you.

Our Solutions are Built for Scale

  • Built to provide an easy-to-implement, yet highly sophisticated tech stack for publishers of all sizes and scale (c. 1000 sites and growing).
  • Our tech is white-label friendly to offer you the opportunity to grow your brand, yet scale with ease.
  • Our team is structured to provide high-level optimizations and innovations seamlessly to you and your partners.
  • Our team complements your team to drive results and maximize revenue.
  • Our recent partnership with Digital Trends Media Group to grow revenue across their portfolio of brands has delivered immediate uplifts.

Adapex Best-in-Class
Technology Suite

Offers ultra-sophisticated features with super ease of implementation. With over 50 custom features specifically designed to increase performance and revenue immediately.

Performance Lifts

All of our incoming publisher partners see improvements
across all main KPIs, most notably revenues per session.

+ 32 - 150%
+ 62 - 175%
+ 38 - 520%
Revenues per Session (RPS)
+ 98 - 530%
Matrix Analytics

Proprietary Analytics dashboard which queries networks via API, pulling and normalizing data all day, every day, so you can watch your main KPIs, by network, down to the ad unit level.

Merlin Header Bidding

Easy to implement, yet ultra sophisticated in terms of optimizations and performance. Loaded with dozens of custom features and premium demand from 30+ partners. Plug-and-play compatibility across sites of all sizes, shapes and audiences.

Magma Onpage console

On page console, pulling real time data for debugging and optimization. KPIs on:

  • Core Web Vitals
  • Bid dynamics & CPMs
  • Ads and behavior
  • CMP functionality
  • Bad ads…and much more!
Magnify Identity Axis

Audience addressability is key to garnering premium, targeted campaigns. Their campaigns. Magnify makes sure you are connected and ready to grab the opportunities for the cookieless future.

Network Agnostic

Adapex has partnered with the leading identity solution providers including Liveramp, ID5, UID 2.0, Criteo, Liveintent and more.

Auto Connection

No need for contracts, paperwork, or tech action. We have taken care of it all for you already.

Increased CPMs

On addressable traffic we are seeing CPMs of 60+% across all sites.

Award Winning Tech

Inc 5000
Stevie Award

to the Future

We want to make sure our publisher partners seize the
opportunities in the cookieless future:

  • Adapex Webinar series on the Cookie Countdown
  • Adapex Blogs on this topic
  • Active participants in the conversation with the industry-leading groups

Adapex is beta testing cookieless identity solutions with our partners.  Below are the main solutions we now have in beta.

identity solutions


AI Tech & Data Solutions

Such is our commitment to riding the front of the new data wave, in Q4 2021,
we officially Joined forces with Datrix AI Solution to build AI-enhanced ad
tech & data solutions for our publisher partners.

adapex and datrix


We are here to help you scale your business
and soar through the cookieless future !