Audience Curation Engine
The Adapex Audience Curation Engine (ACE) : where first-party data meets audience demand.
It connects publishers and advertisers through AI-powered audience curation, privacy-compliant identity enrichment, and direct-path activation — ensuring every impression counts for both sides of the value chain.
Why it matters
As signal loss grows and ecosystems fragment, both sides of the ad equation suffer:
Advertisers
Waste spend on unaddressable, low-intent inventory.
Publishers
Undersell valuable audiences without the data to prove their worth.
One Platform. Two Paths to Growth
For
Publisher- Monetize first-party data easily and compliantly.
- Access premium PMPs, Programmatic Guaranteed, Curated, and Direct deals.
- Boost CPMs and RPS by turning audience quality into quantifiable value.
- Reduce complexity — we handle identity modules, deal packaging, and ongoing optimizations
For
Advertiser- Reach high-intent audiences powered by real publisher data.
- Cut wasted spend with deterministic and contextual targeting.
- Achieve 30-60% lower CPA and 2x higher ROAS versus open exchange buys.
- Access transparent, brand-safe inventory with measurable results.
Impact you can measure
| Metric | Results |
|---|---|
| CPA | ↓ 30-60% |
| ROAS | ↑ 100% |
| CPM Uplift | +34% |
| Audience Match Rate | >70% verified deterministic users |
Built on Data, Powered by AI, Designed for Performance
AI Curation Engine
Identifies and scores audiences using live content, commerce, and behavioral signals.
Unified Identity Graph
Connects users across browsers and devices using 40+ Universal ID frameworks and privacy-first data mapping.
Smart-Path Optimization
Guarantees a direct, single-hop route from DSP to publisher ad server—no intermediaries, no hidden markups.
Transparency Dashboard
Real-time view of audience performance, bid paths, match rates, and fee tracing.
- Works across cookieless browsers (Safari, Firefox, iOS).
- Zero data leakage — full GDPR and ePrivacy compliance.
- Persistent audience addressability through on-device AI processing.
- No workflow change — activate directly through your existing DSP.
Curated Audiences in Action
Gen Z Gamers × Sportswear Brand
6.8 M authenticated gamers across 140 sites + Twitch extensions.
Results: +3.1× CTR, +25% purchase conversion rate, $16 eCPM vs $22 benchmark.
Join the Curated Ecosystem
A privacy-first platform connecting authentic audiences with advertiser demand.