Magnify™
Monetize Your First-Party Data
Magnify™ transforms consented 1P signals into actionable intelligence, enriching every bid request and driving measurable CPM lift — built to thrive in a cookieless world.
It enriches each bid request with contextual, behavioral, and identity signals from 26+ ID partners —activating measurable CPM uplifts across the open auction while staying fully privacy-compliant.
Why Magnify™ stands out
Proven CPM Uplifts
5-15% proven uplift on cookieless inventory.
Greater bid competitiveness
More qualified impressions and better win rates.
Revenue resiliency
Enrichment drives RPS and aligns with buyer ROI and long-term revenue.
Better matching on iOS/cookieless
Alternative IDs + SDA restore value where cookie match rates are low.
What Magnify™ adds to your bidstream
Universal & Alternative IDs (opt-in)
Connections to leading ID partners to boost addressability and measurement across devices.
Seller Side Decisioning
Real-time audience enrichment that injects standardized signals into every bid request, enabling scalable, privacy-first targeting.
Contextual Intelligence
Page/app-level classification (text, image, video) mapped to buyer-friendly segments.
Consent & Privacy Signals
Standardized flags to ensure buyers can transact confidently in regulated markets.
Magnify™ is integrated with top SSPs/DSPs and the leading ID ecosystem, giving your impressions the signals buyers prioritize today.
19% RPM uplift on Safari,
+10% overall
In just weeks, the platform delivered a +10% RPM boost overall—and +19.3% on Safari, where third-party cookies are already gone.
RPM uplift
+19%
On Safari
RPM uplift
+10%
Overall
Identifiable
Unified with 26+ ID partners; deterministic where available.
Al-Driven
Continuous optimization that sharpens cohorts and outcomes.
Privacy by Design
Magnify™ operates within a privacy-first framework, passing only consented, purpose-limited signals and supporting industry standards (CMP/GPP/SDA) to meet evolving US/EU requirements.
Dare to test us
We don’t make promises — we deliver outcomes.
It takes just 30 days to prove the lift.