Blog
Industry insights, revenue strategies, and product updates for digital publishers.
Revenue strategy, Technology
As publisher monetization becomes more complex, so does the decision about who should manage it. A publisher can license ad…
Technology
Header bidding has become a standard part of programmatic advertising, allowing multiple demand sources to compete for publisher inventory before…
Industry updates, Revenue strategy
Every January, publishers face a familiar problem: advertising revenue declines, sometimes even when traffic remains steady. After the strong advertising…
Revenue strategy, Technology
As publisher monetization becomes more complex, so does the decision about who should manage it. A publisher can license ad…
Technology
Header bidding has become a standard part of programmatic advertising, allowing multiple demand sources to compete for publisher inventory before…
Industry updates, Revenue strategy
Every January, publishers face a familiar problem: advertising revenue declines, sometimes even when traffic remains steady. After the strong advertising…
Revenue strategy, Technology
Comparing managed monetization services, reporting, technology, flexibility, and publisher fit. As publishers grow, managing ad revenue becomes more complex. A…
Revenue strategy
An 85% ad revenue share sounds better than 80%. But does it actually mean more money for the publisher? Not…
Revenue strategy, Technology
How to evaluate a new partner, compare performance, and protect peak-season revenue. Q4 is typically one of the most valuable…
