Merlin™
Header Bidding Wrapper for Maximum Performance
A customizable, Prebid-based wrapper with direct access to 65+ SSPs, advanced controls, and AI-assisted pricing—engineered to raise win rates and CPMs without a rebuild.
Your high-performance header bidding layer
Why Merlin™ stands out
Merlin™ integrates seamlessly with your existing GAM or Prebid setup to expand demand instantly—giving your team precision control over floors, partners, timeouts, and formats.
More demand, faster
Direct access to 65+ SSPs with both server-and client-side options for instant scale.
Al-assisted performance
Predictive floor pricing, anomaly detection, and smart routing to lift win rates and CMs.
Publisher-grade control
Tune partners, timeouts, size maps, and refresh settings with precision targeting.
Latency & viewability safe
Guardrails for CLS, viewability, and creative QA protect both user experience and RPM.
Formats that lift
Video, audio, interstitial, sticky billboards, in-picture, and more, optimized for yield and engagement.
What Merlin™ can do for you
Expand bid density
Increase competition and CPMs with direct access to premium demand.
Tune floors dynamically
Adjust by geo, device, or time of day to capture true willingness-to-pay.
Optimize routes & SPO
Reduce hops, clean up economics, and improve win rates across exchanges.
Stay automatically updated
Always aligned with the latest Prebid releases and ID modules—no dev lift required.
Setup built for speed
Lightweight integration
Keep your stack. Drop in our wrapper and go live in 48-72 hours.
BYO-GAM or hosted
We can manage MCM/GAM or support your current setup.
No IVT or brand safety risks
ads.txt / app-ads.txt hygiene
Single-hop routes, no rebroadcasting
Transparent fees and supply paths
Dare to test us
We don’t make promises — we deliver outcomes.
It takes just 30 days to prove the lift.