Magnify™
Monetize Your First-Party Data
Magnify™ transforms consented 1P signals into actionable intelligence, enriching every bid request and driving measurable CPM lift — built to thrive in a cookieless world.
It enriches each bid request with contextual, behavioral, and identity signals from 26+ ID partners —activating measurable CPM uplifts across the open auction while staying fully privacy-compliant.
Why Magnify™ stands out
Proven CPM Uplifts
5-15% proven uplift on cookieless inventory.
Greater bid competitiveness
More qualified impressions and better win rates.
Revenue resiliency vs. CPM gaming
Enrichment drives RPS, not just superficial CM changes, aligning with buyer ROl and long-term revenue.
Better matching on iOS/cookieless
Alternative IDs + SDA restore value where cookie match rates are low.
What Magnify™ adds to your bidstream
Universal & Alternative IDs (opt-in)
Connections to leading ID partners to boost addressability and measurement across devices.
Seller-Defined Audiences (SDA)
IAB-aligned taxonomy keys injected at request time for scalable, cookie-independent targeting.
Contextual Intelligence
Page/app-level classification (text, image, video) mapped to buyer-friendly segments.
Consent & Privacy Signals
Standardized flags to ensure buyers can transact confidently in regulated markets.
Magnify™ is integrated with top SSPs/DSPs and the leading ID ecosystem, giving your impressions the signals buyers prioritize today.
19% RPM uplift on Safari,
+10% overall
In just weeks, the platform delivered a +10% RPM boost overall—and +19.3% on Safari, where third-party cookies are already gone.
RPM uplift
+19%
On Safari
RPM uplift
+10%
Overall
Identifiable
Unified with 40+ ID partners; deterministic where available.
Al-Driven
Continuous optimization that sharpens cohorts and outcomes.
Privacy by Design
Magnify™ operates within a privacy-first framework, passing only consented, purpose-limited signals and supporting industry standards (CMP/GPP/SDA) to meet evolving US/EU requirements.
Dare to test us
We don’t make promises — we deliver outcomes.
It takes just 30 days to prove the lift.