Assessing the Viability of First-party Data

By Debra

September 17, 2021

Adapex President Debra Fleenor is featured in betanews with her insights into first-party data.

Assessing the viability of first-party data

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Assessing the Viability of First-party Data

By Debra

September 17, 2021

Blog Categories

Featured posts

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

2023 Prebid Wrap up

Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

Why Keeping Ads.Txt Updated is Vital for Publishers

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

How Publishers Can Boost Revenue with Seasonal Content

CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers

AI in Publishing: Data-Driven Transformation

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Other articles recommended for you

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

2023 Prebid Wrap up

Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

Why Keeping Ads.Txt Updated is Vital for Publishers

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

How Publishers Can Boost Revenue with Seasonal Content

CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers

AI in Publishing: Data-Driven Transformation

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