Blog
Industry insights, revenue strategies, and product updates for digital publishers.
Industry updates
Introduction In modern programmatic advertising, a single ad impression may reach buyers through dozens of different supply paths. While this…
Revenue strategy
In our previous article, we explained the different types of programmatic deals available to publishers, from Programmatic Guaranteed to Programmatic…
Revenue strategy
Q1 is about precision. Historically, the first quarter typically sees softer CPMs compared to the fourth quarter, as budgets reset…
Industry updates
Introduction In modern programmatic advertising, a single ad impression may reach buyers through dozens of different supply paths. While this…
Revenue strategy
In our previous article, we explained the different types of programmatic deals available to publishers, from Programmatic Guaranteed to Programmatic…
Revenue strategy
Q1 is about precision. Historically, the first quarter typically sees softer CPMs compared to the fourth quarter, as budgets reset…
Revenue strategy
As monetization becomes increasingly complex due to identity fragmentation, stricter privacy rules, signal loss, MFA scrutiny, and shifting buyer expectations,…
Revenue strategy
For publishers, monetization isn’t just about filling impressions; it’s about maximizing revenue while keeping control over your inventory, user experience,…
Industry updates
Video revenue is already under pressure for many publishers, and there’s an additional risk approaching. At the end of April,…
