Blog
Industry insights, revenue strategies, and product updates for digital publishers.
Revenue strategy
Q1 is about precision. Historically, the first quarter typically sees softer CPMs compared to the fourth quarter, as budgets reset…
Revenue strategy
As monetization becomes increasingly complex due to identity fragmentation, stricter privacy rules, signal loss, MFA scrutiny, and shifting buyer expectations,…
Revenue strategy
For publishers, monetization isn’t just about filling impressions; it’s about maximizing revenue while keeping control over your inventory, user experience,…
Industry updates
Video revenue is already under pressure for many publishers, and there’s an additional risk approaching. At the end of April,…
Industry updates
Publishing has been pronounced “dead” more times than anyone can count. Print was supposed to disappear.Radio was supposed to fade.Cable…
Industry updates
Google completed the rollout of its December 2025 Core Update just before the end of the year. Now that the…
Revenue strategy
A Renewed Emphasis on Transparency and Direct Supply Programmatic advertising is entering a new phase, one defined by clarity, trust,…
Industry updates, Revenue strategy
A practical guide to identity, SPO, AI, and revenue growth in a post-cookie world. If 2025 taught the digital publishing…
Revenue strategy
What Are Floor Optimizations? Floor optimizations involve setting minimum prices (or “floors”) for your ad inventory. In simple terms, a…
