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Introduction to First-Party Data: The Foundation of Modern Publishing

April 15, 2024

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

January 30, 2024

Navigating the Post-Cookie Era

December 20, 2023

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Strategies for Programmatic Ad Buying in a Cookieless Landscape

October 16, 2023

Why Keeping Ads.Txt Updated is Vital for Publishers

September 29, 2023

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Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

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How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

AI in Publishing: Data-Driven Transformation

July 25, 2023

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How ChatGPT Impacts Publishers

April 30, 2023

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Best Header Bidding Networks for 2023

April 26, 2023

Premium 260 integrated with Adapex

Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory

April 13, 2023

Publishers Need to Reclaim Their Share of Ad Dollars

March 24, 2023

Publishers Are Having A Moment – If Only They’ll Take It

March 1, 2023

Hybrid Header Bidding

Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue

February 21, 2023

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Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Adapex Top Predictions for 2023

January 6, 2023

Digital Advertising Strategies for an Uncertain 2023

December 21, 2022

GAM Outage Brings Opportunity

December 19, 2022

CPMs by month

CPM Trends 2019-2022

December 13, 2022

Drive Holiday Revenue

November 28, 2022

header bidding

Let’s Talk About Header Bidding

November 3, 2022

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

All News is Good News for CTV

October 6, 2022