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Blog: Technology

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Header Bidding Has Evolved—Has Your Setup?

April 22, 2025
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Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

March 10, 2025
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Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024
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Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

July 30, 2024
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The Future of Targeted Advertising: Overcoming the Addressability Gap

July 18, 2024
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From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

July 17, 2024
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Winner Future Leader Awards

Adapex’s Doina Josan Named Digiday Future Leader Award Winner

June 28, 2024
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Privacy First Advertising

Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data

June 20, 2024
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Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

June 17, 2024
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Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

May 16, 2024
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Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

April 29, 2024
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FT Americas Fastest Growing Companies 2024

Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer

April 29, 2024
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FT Americas Fastest Growing Companies 2024

Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List

April 25, 2024
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Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

April 24, 2024
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Person on laptop

Why First-Party Data is Taking Center Stage

April 22, 2024
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2023 fireworks

Orchestrating 2024: The Year of the Publisher

January 2, 2024
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Navigating the Post-Cookie Era

December 20, 2023
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2023 Prebid Wrap up Header

2023 Prebid Wrap up

November 29, 2023
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Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

October 18, 2023
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Graph

Strategies for Programmatic Ad Buying in a Cookieless Landscape

October 16, 2023
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Fast moving traffic

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023
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Mobile phone

How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023
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CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers

July 27, 2023
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AI in Publishing: Data-Driven Transformation

July 25, 2023
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