Blog
Industry insights, revenue strategies, and product updates for digital publishers.
Revenue strategy
Not every impression performs the same. Often, the difference comes down to the signals attached to it. This is the…
Industry updates
A Smarter Way to Evaluate Performance A/B testing monetization partners isn’t about a quick lift. It’s about sustained revenue, quality…
Industry updates
Introduction In modern programmatic advertising, a single ad impression may reach buyers through dozens of different supply paths. While this…
Revenue strategy
Not every impression performs the same. Often, the difference comes down to the signals attached to it. This is the…
Industry updates
A Smarter Way to Evaluate Performance A/B testing monetization partners isn’t about a quick lift. It’s about sustained revenue, quality…
Industry updates
Introduction In modern programmatic advertising, a single ad impression may reach buyers through dozens of different supply paths. While this…
Revenue strategy
In our previous article, we explained the different types of programmatic deals available to publishers, from Programmatic Guaranteed to Programmatic…
Revenue strategy
Q1 is about precision. Historically, the first quarter typically sees softer CPMs compared to the fourth quarter, as budgets reset…
Revenue strategy
As monetization becomes increasingly complex due to identity fragmentation, stricter privacy rules, signal loss, MFA scrutiny, and shifting buyer expectations,…
