Adapex is a yield-optimization and publisher monetization partner. We combine hands-on ad operations, proprietary technology, curated deals, and data-driven optimization to increase revenue, improve site performance, and build long-term, sustainable monetization—across both cookieless and cookie-enabled environments.

We are neither. Adapex is a managed monetization partner that optimizes your entire demand stack—open auction, header bidding, curated deals, PMPs, and direct demand. We do not buy inventory like an ad network; instead, we help you earn more from the demand sources you already have, plus new premium ones we bring to the table.

Unlike scaled, one-size-fits-all platforms, Adapex delivers customized yield strategy, premium demand curation, and hands-on optimization for every publisher—no tiers, no automated-only approach.
Our wrapper, Merlin™, is engineered for speed, Core Web Vitals, and high performance. It supports advanced features including curated deals, intelligent refresh, and server-side bidding without adding page bloat.
Where others rely heavily on automated templates, we provide a strategic team + flexible tech model that gives publishers more control, more transparency, and stronger performance—especially for mid-sized publishers who typically get deprioritized by larger networks.

We enhance your existing setup. Our wrapper and yield tools plug into your current stack, adding optimization layers, curated demand, and incremental revenue without forcing you to change partners.

No. You maintain full ownership and approval of all changes. We provide recommendations and optimizations, but your team has final say on everything.

Yes. We fully support A/B and traffic-split testing to benchmark performance side by side—and demonstrate the incremental lift Adapex provides.

Extremely involved. Our Customer Success and Yield teams continuously monitor your performance, adjust strategy, test new optimizations, and proactively identify growth opportunities. We are a hands-on partner, not a passive integrator.

Yes. Every publisher has a dedicated Customer Success Manager supported by our Yield and Technical teams.

Weekly or biweekly check-ins during onboarding, followed by monthly (or more frequent) strategy meetings. We’re available via email, Slack, and calls anytime.

Yes, you can make changes anytime. Your account specialists will guide you with the best recommendations based on performance and UX.

We commit to responding within a few hours.

Yes. Dashboards are included; Slack access is available upon request for faster communication.

Implementation is simple—just a single line of code in the header and ad unit codes to replace the existing setup. We handle all configuration, onboarding, and post-launch optimization.

Yes, and we make it very easy. Our in-house tool, Mosaic, automatically maintains and updates your ads.txt for accuracy and compliance, removing the need for plugins or manual edits.

All standard IAB sizes plus custom formats where supported. We tailor size recommendations based on layout, performance data, and your goals.

Typically 1–2 weeks, depending on site complexity and how quickly onboarding requirements are completed.

Not necessarily. We can work with your existing setup. However, after a thorough site audit, our team may recommend size or layout adjustments to help maximize performance and revenue.

Yes. We onboard through our GAM network via Google’s MCM program, enabling full optimization while you retain ownership and visibility.

No problem—we integrate with them and optimize performance further. Most publishers see uplift without having to remove existing demand partners.

No. Merlin™ is lightweight and built for speed, with smart lazy loading, optimized refresh, and features designed to protect Core Web Vitals.

Minimal developer involvement is needed—just initial code placement.

Yes. We offer low-risk live testing and A/B splits. Publishers can opt out if results don’t meet expectations, though our wrapper consistently delivers strong performance gains.

CPMs vary based on site, traffic quality, and seasonality, but most publishers see a 30%+ uplift during initial testing. Additional gains often come from curated deals and ongoing optimization.

We operate on a transparent revenue-share model. Please contact us for specific terms based on your needs.

Net 60.

Payments are made monthly following the net terms, through your established payment method.

Most publishers see significant revenue uplift through our optimizations, curated demand, and ongoing yield work.

Reporting is near real-time through our dashboard integrations.

Yes—deep segmentation is fully supported.

RPM, viewability, engagement metrics, and revenue. We customize KPIs based on your goals.

We don’t provide direct access to our Google Ad Manager, as it contains network-level data and configurations beyond any single publisher’s scope. However, we offer a comprehensive reporting dashboard that gives full visibility into all key performance metrics you need for revenue monitoring and analysis.

For long-term contractual partners, we also conduct periodic audits against GAM to ensure transparency and data integrity. This approach allows us to give you reliable, detailed reporting while maintaining the necessary security and separation within our ad stack.

Yes. Blocking by category, advertiser, or domain is fully supported and customizable.

Yes—and we actively manage them. Our tools ensure compliance, accuracy, and optimized demand across partners.

No. You retain ownership of all accounts. We simply optimize them for better yield.

Absolutely. We support dynamic floors, rule-based pricing, and prioritization of your direct demand or PMPs.

No, you are not required to sign a long-term contract. Most publishers start with a flexible agreement to evaluate performance.

However, many partners choose to move to a longer-term contract because it unlocks preferential revenue-share terms, priority access to new features, dedicated curated deals, and faster roadmap implementation.

We’re happy to discuss both options so you can choose what aligns best with your goals.

Yes, we can share case studies and connect you with references based on your vertical or goals.