Ad products
Explore the full range of ad formats available through Adapex. From high-impact placements to optimized core units, each format is designed to balance user experience with stronger monetization—across desktop, mobile, and app.
Sticky Rail
Desktop
Mobile
Turn unused sidebar space into steady revenue. Sticky Rail Ads stay visible as users scroll and automatically refresh every few viewports—boosting viewability, engagement, and earnings without interrupting the reading experience. Perfect for long-form or infinite-scroll content, Sticky Rail makes the sidebar a high-performing placement.
Performance Advantage

Sticky Footer
Desktop
Mobile
Sticky Footer ads stay anchored to the bottom of the screen as users scroll—keeping the message constantly in view without interrupting content. It’s a simple, high-visibility placement that consistently drives stronger engagement and revenue.
Performance Advantage
26%
Higher viewability than standard display
20%
Higher CPMs

Outstream Video
Desktop
Mobile
Our outstream solution places video ads directly within the flow of content or as a small floating player, giving advertisers premium visibility without requiring a pre-existing video player. Publishers can also recirculate their own editorial videos in the unit, increasing on-site engagement while earning strong CPMs. Higher engagement. Flexible integration. Better revenue per impression.
Performance Advantage
2-4x
Higher CPMs than standard display
53%
Higher viewability than industry average

Dynamic Ad Insertion
Desktop
Mobile
Dynamic Ad Insertion uses AI to place in-content and Flying Carpet units at the moments users are most engaged—boosting visibility and revenue without slowing the page. Instead of a static position, it adjusts based on scroll depth, dwell time, and reading patterns to keep ads in view longer.
Performance Advantage
5%
More revenue vs. standard in-content
50%
Higher CPMs
0%
Dev Uplift - setup handled on the backend
Dynamic In-Content
Desktop
Mobile
Our dynamic in-content ads scan your page and automatically insert ads after specific paragraph tags or other elements—placing units where users naturally engage. Because ads load only as readers scroll, pages stay fast, user experience stays clean, and viewability improves across devices.
Performance Advantage
20%
Higher Fill Rate than standard display banners
29%
Stronter Viewability than industry averages

Native Ads
Desktop
Mobile
Native ads blend seamlessly into the surrounding content—matching the look, feel, and behavior of the page—so they feel like a natural part of the experience rather than a traditional interruption. Examples include in-feed social ads and promoted search results that deliver value in the same context as organic content. Native delivers relevance, higher engagement, and stronger monetization across screens.
Performance Advantage
53%
More noticeable than standard display
$100B+
In expected brand spend

Adhesion Banner
Desktop
Mobile
Adhesion (sticky) banners stay in view as users scroll, keeping your message visible without interrupting their experience. Because they anchor to the top or bottom of the screen on both desktop and mobile, they deliver strong viewability, higher engagement, and better performance for both display and video campaigns.
Performance Advantage
26%
Greater Viewability than Industry Average Display Banner
20%
Greater CPM Compared to Standard Display Banner

Interstitial
Desktop
Mobile
Interstitials are high-impact, full-screen ads that appear at natural breaks in the reading experience—like between paragraphs or content sections—capturing user attention without interrupting the flow. Users can choose to engage with the ad or close it and continue reading, creating a clear and intuitive experience.
Performance Advantage
100%
Viewability, the ad fills the screen
8-10x
higher CPMs than standard display banners
4%
Higher CTRs

In-Stream Video
Desktop
Mobile
For publishers with their own video player and content, in-stream delivers some of the highest-value ad inventory available. Ads run directly within the video experience, before (pre-roll), during (mid-roll), or after content (post-roll), capturing user attention at peak engagement moments. More engagement. Bigger demand. Stronger revenue.
Performance Advantage
4-6x
Higher CPMs
91%
Consumers want more videos from brands

Full-Screen Interstitial
Desktop
Mobile
Full-Screen Interstitials are high-impact, immersive ads that appear at natural breaks in content—capturing attention without interrupting navigation. Because they take over the full screen, they deliver exceptional visibility and engagement.
Performance Advantage
278%
Higher CPMs than 300×250
92%
Average Viewability

320×50 Banner
Desktop
Mobile
The 320×50 (mobile leaderboard) is a staple mobile unit, often running sticky at the top or bottom of the screen or embedded within content. It’s lightweight, highly viewable, and ideal for branding campaigns that need a consistent on-screen presence.
Performance Advantage
150M+
Impressions served monthly
234
Countries reached monthly

300×250 Banner
Desktop
Mobile
The 300×250 (medium rectangle) is one of the highest-performing and most in-demand display units. Versatile across placements, it accounts for a large share of impressions and consistently attracts strong buyer demand.
Performance Advantage
76%
Higher CPMs than 320×50
5x
More demand than native

Flying Carpet
Desktop
Mobile
Flying Carpet creates a high-impact, full-width ad experience that appears as users scroll, revealing the creative between content without disrupting readability. It delivers premium visibility, strong engagement, and significantly higher CPMs compared to standard display. ✅ High viewability and attention ✅ Premium buyer demand ✅ No layout shift, smooth user experience
Performance Advantage
3x
Revenue Uplift compared to standard display units

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