Transform First-Party Data Into Premium Demand
The Adapex Audience Curation Engine (ACE) empowers publishers to unlock the full value of their audiences.
By combining Adapex’s AI-powered curation and Magnify™ identity spine, publishers can transform content, context, and user engagement signals into brand-safe, premium audiences ready for programmatic activation.

Why it matters
In a privacy-centric ecosystem audience value lies in quality, not volume.
Advertisers are shifting spend toward deterministic,
transparent, and addressable inventory—
publishers who still rely on fragmented data are missing the chance
to monetize their unique audience
ACE bridges this gap,
enabling publishers to:
Enrich first-party data and create cross-network addressable audiences
Access premium PMP and PG demand directly from major DSPs

Capture higher CPMs through curated, brand-safe inventory

Travel
Travel
Celebrity Influencers
Influencers
Autumn/Fall
Seasonal
AR Technology
Technology
Beauty & Wellness
Shopping
Health General
Health
Fashion
Lifestyle
Auto Loans
Finance
Built for real-world results
| Benefit | Impact |
|---|---|
| Higher CPMs & RPS | 10–40% uplift from curated, high-intent segments |
| New Revenue Streams | Access to exclusive PMPs, programmatic guaranteed & direct deals |
| First-Party Data Monetization | Turn site engagement into measurable, sellable audiences |
| Privacy-Compliant Identity | Unified ID integrations ensure GDPR/CCPA compliance |
| Fully Managed Activation | Adapex manages modeling, deal setup, and reporting |
Data Refinement & Identity Enrichment
Magnify integrates 40+ universal ID solutions and contextual signals to create persistent, privacy-compliant identifiers. This enables addressability across browsers, devices, and platforms.
01
AI-Powered Audience Modeling
Our proprietary AI analyzes live, consent-based content, commerce, and engagement signals to identify patterns of intent and interest.Audiences are modeled, authenticated and scored for performance potential.
02
Deal Packaging & Activationing
Adapex packages your high-value audiences into ready-to-buy Deal IDs, accessible to advertisers in DV360, The Trade Desk, Yahoo DSP, and Xandr. You keep control—Adapex handles delivery, compliance, and measurement.
03
Transparent Reporting & Optimization
Real-time dashboards show audience match rates, CPM uplifts, and bid-path transparency, enabling continuous optimization and clear, measurable results.
04
How it works
Built for the future of programmatic
Works across cookieless browsers (Safari, Firefox, iOS).

Zero data leakage — full GDPR and ePrivacy compliance

Persistent audience addressability through on-device AI processing

No workflow change — activate directly through your existing DSP

Your Inventory, Your Revenue — Amplified
ACE connects over 1,000 publishers and generates 20 billion monthly impressions within one transparent, data-driven ecosystem.
Every publisher can:
- Combine deterministic and contextual data compliantly
- Participate in high-performing curated campaigns
- Strengthen long-term monetization with AI and privacy-first infrastructure