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Expand Inventory. Reclaim Value. Enhance User Experience.

Impression Builders

Adapex’s Impression Builders suite helps publishers unlock incremental ad opportunities and recover lost revenue.

Run a 30-day testCalculate your incremental inventory

By combining Dynamic Ad Insertion and Ad-Block Recovery, publishers can safely grow their monetizable impressions, improve engagement, and protect site performance metrics such as Core Web Vitals.

Dynamic Ad Insertion

More Inventory,
Same Great UX

Create new, layout-aware ad opportunities on the fly and recover blocked impressions—without redesigns or dev lift.

Run a 30-day test

Traditional page templates cap your ad opportunities.

With Dynamic Ad Impressions, Adapex adds safe, incremental slots where they’ll perform—above/below the fold, in long-form, and on infinite scroll.

What Dynamic Ad Insertion does?

Performance & Quality Control

  • The first step involves identifying all places where your personal information might be present.
  • Viewability heatmaps to prioritize where ads will be seen
  • Latency guardrails and lazy-load to protect UX
  • A/B & holdout tests to validate uplift before scaling
  • Single-hop path (no rebroadcasting), ads.txt/app-ads.txt hygiene

Expected Outcomes

  • +15% Ad Units per Page via safe incremental slots

  • +18% Fill Rate from added bid opportunities and route tuning

  • Higher Viewability by inserting where attention exists

  • Net Revenue Uplift when combined with Merlin™ and Magnify™ enrichment

    • Ad-Block Recovery

    Reclaim Impressions, Recover Revenue

    Recover brand-safe, policy-compliant inventory that ad blockers hide.

    Run a 30-day test

    why it matters

    Ad blockers quietly remove monetizable opportunities—often from your most loyal users. Adapex restores viewable, policy-safe placements and sends them through clean paths so you recover revenue and protect user trust.

    • Non-intrusive fallback rendering

      When an ad request is blocked, we serve lightweight, compliant alternatives that preserve layout and viewability.

    • Layout-aware recovery

      Ensures recovered units fit the content flow and avoid CLS, using reserved height and guardrails.

    • Flexible formats

      Display, native, sponsored modules-plus ptional in-content recirculation when ads are fully denied.

    • Policy & brand-safe

      Aligned with publisher, SSP, and browser policies-no dark patterns. Clear labeling for transparent reporting.

    Performance & Quality Control

    • Real-time detection with adaptive recovery logic
    • Whitelisted, policy-compliant creatives only
    • Balanced fallback rules to preserve layout and UX
    • Viewability tracking on every restored ad
    • Built-in performance dashboard to measure recovered yield

    Expected Outcomes

  • More paid impressions by restoring blocked inventory

  • Higher viewability via layout-aware placement and attention zones

    • Together, Dynamic Ad Insertion and Ad-Block Recovery empower publishers to:

  • Grow total addressable impressions by up to 15–25%.

  • Preserve Core Web Vitals and reader satisfaction.

  • Protect brand safety while maximizing RPS and revenue.

    • Dare to test us

    We don’t make promises — we deliver outcomes.

    It takes just 30 days to prove the lift.

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