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Matrix™

Unified Analytics Built for Publisher Growth

Matrix™ unifies Google Ad Manager, analytics, and partner data into a single, finance-ready dashboard—updated in real time and drillable to ad unit, page, partner, device, and geo.

Run a 30-day testSee Matrix™ in action

Part of the M4 Tech Suite™, Matrix layers onto your existing stack to speed diagnosis, prove lift, and scale what works.

Why Matrix™ stands out

  • Centralized Revenue Intelligence

    Connect all monetization data into one streamlined, real-time view.

  • Built for Publishers

    Operational and finance-ready views with ad-unit to partner-level drilldowns.

  • Real-time Decisions

    Live KPls (CPM, RPM, fill, viewability, ARPU) with pre/post uplift tracking.

  • Proves Impact

    Each optimization directly tied to measurable revenue outcomes-clearly tracked and reportable.

Data-driven  Integration

Matrix enhances your stack with advanced analytics that make every decision evidence-based—from floor adjustments and partner tests to identity enrichment and layout optimization.

Trusted by +1,000 publishers

Testimonials

  • “Collaborating with Adapex was a strategic move for our team. The crucial optimizations made, with the help of Matrix™ reports, provided valuable insights into our ad units. This, in turn, guided our decisions effectively, resulting in a substantial boost in CMPs and revenue. Adapex's expertise and innovative approach have proven to be instrumental in our success”

    Denys Berestyuk - Anastasia Beluschenko

    Weddingforward

    Verified customer

  • “Adapex has been an exceptionally responsive partner, agile at customizing solutions and strong on delivery. Their expert team has our back in a digital media environment where change is the only constant. Adapex has played a pivotal role in helping us achieve a significant revenue boost, connecting us with demand that we couldn't access independently. Great support, smart people.”

    Joe Mackin

    2paragraphs

    Verified customer

  • “Adapex tools drive intelligent, data-driven decisions, boosting performance and revenues.”

    Philippe Dohet

    quefaire.be

    Verified customer

    • Dare to test us

    We don’t make promises — we deliver outcomes.

    It takes just 30 days to prove the lift.

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