Unlock higher revenue with our full-service monetization engine for publishers.
Smarter Monetization. Stronger Results.
With Adapex, you get more than AI-powered technology—you gain a publisher-first partner focused on maximizing yield, optimizing monetization, enriching your data, and driving long-term revenue growth.
Trusted by +1,000 Publishers
Technology and service that drive real publisher growth
Why adapex
Proven Revenue Uplifts
Publishers see uplifts of
+5–8% within the first 30 days, and 40–520% over the long term.
Flexible Header Bidding
Whether client-side, server-side, or in-app, our wrapper ensures the right setup for your stack.
AI-Powered Optimization
Leverage machine learning to auto-adjust floors, routes and density for maximum yield and user satisfaction.
White-Glove Service
Our ad-ops experts act as an extension of your team, continuously optimizing revenue strategies.
Omnichannel Monetization
From desktop and mobile web to in-app and CTV, our solutions adapt to every channel.
Advanced Audience Refinement
Through IDs enrichment and contextual signals, we create targetable segments that attract premium demand.
Transparent Analytics
Granular dashboards and clear performance data give you complete visibility in every business decision.
Scalable Engagement Models
We adapt to your business needs—rev-share, SaaS, or hybrid agreements.
Premium services that drive higher CPMs and more impressions.
Publisher revenue boosters
Dynamic Ad Insertion and Ad-Block Recovery
+15–25% more ad opportunities
AI-assisted traffic growth and RPM protection
Sustained traffic and revenue stability
Comprehensive yield strategy and transparent insights
Granular dashboards to guide data-driven decisions
Content creation to attract qualified audiences
Increased traffic quality and monetization potential
Your Growth Starts On Day One!
Result Oriented
Test Adapex against your current stack and see the difference. Within days you’ll see lifts in RPM and yield, and within 30 days the proof will be in your reports.
+10 to 30%
Revenue Uplift
+20 to 40%
Net Yield
+19%
Safari RPM Uplift with Data Refinery
98%
Publishers Retention Rate
The M4 Tech Suite™
AdOps done well...through AI
One full-service ad monetization platform that unifies header bidding, analytics, optimization, and identity. Customizable, flexible, and built for performance.
Adapex Curation Engine (ACE)
Turn first-party data into high-value audience segments that drive PMPs, direct deals, and higher CPMs.
Latest posts
blog
Industry insights, revenue strategies, and product updates for digital publishers.
Revenue strategy
As monetization becomes increasingly complex due to identity fragmentation, stricter privacy rules, signal loss, MFA scrutiny, and shifting buyer expectations,…
Revenue strategy
For publishers, monetization isn’t just about filling impressions; it’s about maximizing revenue while keeping control over your inventory, user experience,…
Industry updates
Video revenue is already under pressure for many publishers, and there’s an additional risk approaching. At the end of April,…
Frequently Asked Questions
faqs
From getting started to the details that matter, here are answers to the most common Adapex questions.
- What exactly does Adapex do?
Adapex is a yield-optimization and publisher monetization partner. We combine hands-on ad operations, proprietary technology, curated deals, and data-driven optimization to increase revenue, improve site performance, and build long-term, sustainable monetization—across both cookieless and cookie-enabled environments.
- How easy is it to implement Adapex?
Implementation is simple—just a single line of code in the header and ad unit codes to replace the existing setup. We handle all configuration, onboarding, and post-launch optimization.
- How involved is your team after onboarding?
Extremely involved. Our Customer Success and Yield teams continuously monitor your performance, adjust strategy, test new optimizations, and proactively identify growth opportunities. We are a hands-on partner, not a passive integrator.
- Can I block specific ad categories?
Yes. Blocking by category, advertiser, or domain is fully supported and customizable.
- Are you a monetization platform or an ad network?
We are neither. Adapex is a managed monetization partner that optimizes your entire demand stack—open auction, header bidding, curated deals, PMPs, and direct demand. We do not buy inventory like an ad network; instead, we help you earn more from the demand sources you already have, plus new premium ones we bring to the table.
- How are you different from other yield monetization partners?
Unlike scaled, one-size-fits-all platforms, Adapex delivers customized yield strategy, premium demand curation, and hands-on optimization for every publisher—no tiers, no automated-only approach.
Our wrapper, Merlin™, is engineered for speed, Core Web Vitals, and high performance. It supports advanced features including curated deals, intelligent refresh, and server-side bidding without adding page bloat.
Where others rely heavily on automated templates, we provide a strategic team + flexible tech model that gives publishers more control, more transparency, and stronger performance—especially for mid-sized publishers who typically get deprioritized by larger networks. - Do you take over our ad stack or work with what’s already in place?
We enhance your existing setup. Our wrapper and yield tools plug into your current stack, adding optimization layers, curated demand, and incremental revenue without forcing you to change partners.
- Will I lose control over my ad setup?
No. You maintain full ownership and approval of all changes. We provide recommendations and optimizations, but your team has final say on everything.
- Can I A/B test against my current partner?
Yes. We fully support A/B and traffic-split testing to benchmark performance side by side—and demonstrate the incremental lift Adapex provides.
- Do I need to update my ads.txt file?
Yes, and we make it very easy. Our in-house tool, Mosaic, automatically maintains and updates your ads.txt for accuracy and compliance, removing the need for plugins or manual edits.
Any further questions?
contact usDare to test us
We don’t make promises — we deliver outcomes.
It takes just 30 days to prove the lift.