OUR HISTORY

Pioneering AdTech Since Its Inception

Founded by Debra Fleenor, and a team of programmatic pioneers, Adapex has been a significant player in the AdTech industry from the outset. Debra’s expertise in Ad Tech and her clear vision to advance publisher monetization have positioned the company as a leader in advertising innovation.

In the early days of programmatic, when the digital advertising landscape was still taking shape, Adapex was born. Debra saw an untapped opportunity to improve how publishers monetized their content, with advanced technologies and new techniques.  With a clear vision and a solid team, Adapex leveraged technology to pioneer new avenues in advertising, setting them apart as a trailblazer in the industry.

As the ecosystem advanced in its pursuit of identity solutions aimed at safeguarding both consumer privacy and publisher earnings, the Adapex team successfully orchestrated a strategic merger with Datrix, a leading global AI solutions group specializing in Augmented Analytics and Machine Learning.   Datrix AI powers solutions in finance, health, government, advertising, and now, with Adapex, in publishing as well.  With an expert team of data scientists and engineers, Adapex helps publishers not only capture and harness data, but make intelligent data decisions for navigating a promising path to the future. 

Technology focused

The Adapex timeline

Team working together

<span data-metadata=""><span data-buffer="">Our Mission

Our mission is unwavering: to leverage the transformative power of ad technology to foster connections, drive growth, and create value for our clients. We are not just about numbers; we are about pioneering solutions, creating stories, and shaping the future of the industry.

Our unwavering commitment lies in upholding the integrity of the content ecosystem and empowering independent publishers to flourish within the ever-evolving media landscape.

Empowerment at 
Our Core

From the outset, Adapex has championed a culture of empowerment. Our remote-first work approach, a decision rooted in our commitment to work-life balance, has set us apart. We believe in creating an environment where every team member, especially working parents, can thrive and contribute to our shared vision.

Hybrid working
Diverse team in a huddle
Diverse team in a huddle

<span data-buffer="">Championing Diversity<span data-metadata="">

Diversity and inclusion are pillars of our success. With a team that boasts a 55% female workforce, we are a shining example of what is possible when diverse voices are given a platform. We actively advocate for broader representation in the tech industry and are committed to ensuring that every voice is heard.

The Adapex team

Debra Fleenor

Debra Fleenor

President and Founder

Alex Buzdugan

Alex Buzdugan

Chief Technical Officer

Ewa Niemiec

Ewa Niemiec

Chief Operations Officer

Andrew Moskowitz

Andrew Moskowitz

Chief Revenue Officer

Joanie Berkery

Director of Marketing

Sai Kumar

Sai Kumar

Director of Onboarding & Support

Katie Tiunova Popa

Katie Tiunova Popa

Director of Client Success

Tim Elliot

Tim Elliot

Product Director

Manuela Cortes

Manuela Cortes

Client Success Manager

Matteo Porcu

Matteo Porcu

Client Success Manager

Laura Perez

Laura Perez

Client Success Manager

Doina Josan

Doina Josan

Client Success Manager

Nicola Massa

Nicola Massa

Adops Manager

Gianluca Colonetta

Gianluca Colonetta

Adops Manager

Polina Gaim

Pauline Goncearuc

Optimization Manager

Ines Moroni

Ines Moroni

Accounting Specialist

Laura Pes

Laura Pes

Network Partner Manager

Rasheed Roi

Rasheed Roi

Optimizations Specialist

Swaroop Nair

Moses Praful

Client Success Manager