Revolutionizing Advertising Performance Tracking for Publishers

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Built for publishers

As a publisher, navigating the complexities of advertising performance can be daunting. Matrix is here to change that. Dive deep into real-time insights tailored specifically for your needs, offering a comprehensive view of key performance indicators by network, down to the ad unit level. An integral component of the m4 Tech Suite, Matrix is designed to seamlessly integrate with your existing tools, enhancing your analytical capabilities

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Say goodbye to navigating multiple dashboards. Matrix consolidates data from Google Ad Manager, network dashboards, and Google Analytics into one centralized platform for simplified reporting.


Working closely with the Adapex team, we made important optimizations that drove the changes that led to increased CPMs and revenue. The reports and performance data we had available via Matrix™ provided valuable insight into and analysis of our ad units.


Why Matrix Stands Out

Matrix transcends the typical analytics tool, offering a game-changing platform for publishers. Its robust capability to cross-reference data provides a clear, comprehensive view of advertising performance across various channels — including native ads, video, in-app, CTV, audio, and DOOH. With Matrix, you gain the latest data for timely, data-driven decisions, allowing you to understand and capitalize on every revenue opportunity.

Features Tailored for Publishers

Matrix is designed with the flexibility publishers need. It offers individualized access per site and the option for white labelling, coupled with custom reporting within the interface that can be tailored for relevance and efficiency. Continuous updates and dedicated support ensure that you have a competitive edge, always working with the most current insights to drive your publishing strategy forward.

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Transforming Analytics for Publishers

Enhanced Performance Tracking

Get a clear and comprehensive view of your advertising performance.e.

Up-to-date Insights

Always have the latest data at your fingertips, ensuring timely decisions.

Deep Analytics Integration

With years of industry experience, our team of experts will guide you every step of the way, helping you navigate the ever-changing landscape of digital advertising.

Data-Driven Insights for Enhanced Monetization

Harness the power of real-time analytics. Understand viewer behavior, optimize ad placements, and drive revenue growth with actionable insights.

Holistic Revenue Picture

Understand not just your primary revenue streams, but also other potential areas like native ads, video, and in-app.

Customized Reporting

Tailor the dashboard to your specific needs, ensuring relevance and efficiency.

Branding Opportunities

Present the dashboard in a way that aligns with your brand, enhancing professionalism.

Simplified Reporting

With intuitive tabs, reporting becomes a breeze, saving time and effort.

Maximized Revenue Potential

By understanding and leveraging the insights Matrix provides, publishers can optimize their strategies to maximize revenue.

Data-Driven Integrations for Enhanced Performance

Matrix seamlessly complements your existing tools and platforms, infusing them with sophisticated data analytics for smarter decision-making. This empowers your strategy with deep insights, ensuring that every move is informed by comprehensive and advanced analytics. 

Matrix equips you with the analytics capabilities necessary to make informed, strategic decisions that bolster your performance

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Why Matrix is the Right Choice for Publishers

With Matrix by Adapex, you’re elevating your analytics game, ensuring that every advertising decision is backed by precision and expertise.

Elevate Your Analytics, Maximize Your Revenue

Dive into Matrix today and see firsthand how precision insights can drive tangible results.