Adapex has been a leader in digital advertising since the early days of programmatic, founded by industry pioneers with a shared mission: to help publishers unlock their full monetization potential.
From day one, we’ve prioritized innovation, performance, and exceptional service. We take a customized approach with every publisher partner and never rely on a set-it-and-forget-it approach. We are a true extension of your team.
Today, our team of ad tech experts continues to push boundaries in programmatic monetization, data activation, and privacy-first identity solutions. Backed by the Datrix Group’s AI-powered technology, we deliver real-time tools that increase revenue, optimize yield, and future-proof publisher growth.
Our proprietary Data Refinery enhances RPMs by enriching your first-party data, enabling smarter, more precise ad targeting and helping ensure your ads reach the right audience, at the right moment and at the right time.
Under the leadership of CEO Raquel Rosenthal, Adapex is accelerating product innovation across the M4 Tech Suite™, including our proprietary Merlin wrapper and optimization engine. With a hands-on approach and a focus on measurable results, Adapex is the trusted monetization partner for hundreds of publishers navigating today’s fast-changing digital landscape.