Situation
WorthPoint is the leading online resource for identifying and valuing art, antiques, and collectibles. With over 2 billion images and over 830 million pricing data points tracing back over 15 years, WorthPoint helps answer two questions: What is it? What is it worth? With over 200,000 site visitors daily, WorthPoint recognized an opportunity to grow revenue further and sought the expertise of Adapex to streamline its ad operations and maximize returns while minimizing ad space.
WorthPoint approached Adapex with a strong foundation in its demand stack and website layout. However, the team believed there were untapped opportunities to optimize its revenue streams through more effective ad placements and more demand partners. With the most comprehensive offering of fair market pricing data, maker’s marks, and an extensive digital library, WorthPoint aimed to leverage its valuable content to improve Revenue per Session without compromising user experience.
Website: https://www.worthpoint.com/
IAB Category: 9- Hobbies and Interests
Monthly Visits: 5,800,000
Category Rank: #1
Solution
Adapex collaborated with WorthPoint to devise a solution tailored to its needs. The first step involved redesigning the layout to incorporate fewer ad units and addressing page speed and load times issues. Adapex implemented its wrapper seamlessly, ensuring a smooth integration process and optimal performance.
Leveraging its expertise in ad optimization, Adapex conducted a series of optimizations to improve revenue per session (RPS) while maintaining a user-friendly interface. Through meticulous testing and fine-tuning, Adapex replaced underperforming ad units with more effective alternatives, enhancing WorthPoint’s overall revenue generation capabilities.
RPS is a critical metric that provides a holistic view of user engagement. It considers the overall session revenue, making it an essential marker for evaluating user experience and engagement. Understanding the revenue generated per session gives publishers the data they need to assess the overall effectiveness of their monetization strategy. Adapex focused on optimizing the RPS metric for WorthPoint, recognizing its direct impact on overall revenue generation and CPM uplift.
Strategies Implemented
- Ad Space Optimization
- Adapex conducted a comprehensive analysis of WorthPoint’s website layout and existing ad placements to identify areas for optimization. By strategically reducing the number of ad spaces while ensuring maximum visibility and engagement, Adapex created a more streamlined and effective ad strategy.
- Data-Driven Decision Making
- Adapex continuously monitored and analyzed ad performance metrics using advanced analytics and ad optimization tools to make data-driven decisions. By identifying top-performing ad formats, placements, and targeting strategies, Adapex optimized the site layout for maximum revenue generation.
- User Experience Enhancement
- Recognizing the importance of user experience, Adapex implemented non intrusive ad formats and placements that seamlessly integrated with WorthPoint’s website design. By prioritizing user engagement and satisfaction, Adapex ensured users a positive browsing experience while monetizing WorthPoint’s content effectively.
Results
Working together, we successfully optimized WorthPoint’s ad strategy to drive revenue uplift with decreased traffic, resulting in higher RPS. Additionally, we resolved issues related to site performance and user experience, increasing the value of each user session.
In just a few months, we have seen uplifts across the board, notably for the revenue-driving RPS:
- Viewability +52%
- RPS +36%
- CPM +65%
- RPM +18%
“Working with Adapex has been a game-changer for our business at WorthPoint® Corporation. Their dedication to optimizing our ad strategy has significantly improved our revenue generation while enhancing the overall user experience. Adapex’s expertise and proactive approach have made them invaluable partners, and we look forward to continuing our successful collaboration.”
Rachel Sammons, VP of Marketing, WorthPoint® Corporation
