Situation
Confidencial Digital, a leading Spanish-language news platform, has delivered trusted, in-depth journalism on national and global topics for over a decade. With 600,000 monthly visits and a loyal readership, the site is committed to maintaining high-quality reporting and user trust.
However, like many publishers, Confidencial Digital faced the challenge of maximizing ad revenue without compromising content integrity or the user experience. Recognizing untapped potential, they turned to Adapex to optimize ad placements, enhance demand partnerships, and improve key performance metrics like Revenue per Session (RPS).
Website: https://www.confidencial.digital
IAB Category: 12 – News and Information
Monthly Visits: 600,000
Solution
To address Confidencial Digital’s monetization challenges, Adapex immediately deployed its cutting-edge suite of products: Merlin™, a bespoke header bidder wrapper, and Magnify™, a powerful identity and data connector. These advanced solutions, combined with the strategic insights of the client success team, led to a tailored approach that optimized ad placements, enhanced demand partnerships, and prioritized key performance metrics like Revenue per Session (RPS).
Conducting a thorough site audit laid the foundation for an optimized ad roadmap to prioritize viewability and enhance page layout. This strategic overhaul was instrumental in maintaining the integrity of the user experience and ensuring that ads did not disrupt the browsing experience. Additionally, the integration of our data and identity connector unlocked the power of first-party data, enabling privacy-compliant, cookieless targeting and driving higher CPMs and overall ad performance.
Strategies Implemented
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- Advanced Header Bidding Integration: Implemented Merlin™, connecting Confidencial Digital with premium demand sources to maximize CPMs.
- Data-Driven Optimization: Used real-time data insights and testing to optimize CPM, RPS, and daily revenue.
- Holistic RPS Enhancement: Emphasized RPS optimizations to increase the value of every visit, driving stead revenue growth.
- First-Party Data Activation: Leveraged, Magnify™, the data and identity connector, to unlock first-party data, enabling privacy-compliant, cookieless targeting and driving higher CPMs and overall ad performance.
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Results
In just a few months, we have seen uplifts across the board, notably for the revenue-driving RPS:
“We started with Adapex in 2023, growing our revenue with fewer ads and a personalized customer experience. Adapex offers advanced technology, a transparent dashboard, and a comprehensive 1p data refinery. It’s an all-in-one solution that simplifies operations and maximizes revenue. Exceptional service, outstanding results” – Confidencial CTO
Conclusion
Adapex’s partnership with Confidencial Digital highlights how the right technology and strategy can transform ad performance. By optimizing placements, leveraging first-party data, and enhancing demand partnerships, Adapex delivered impressive results—boosting revenue, RPS, and CPM—while preserving user experience and content integrity.
This collaboration demonstrates Adapex’s commitment to helping publishers grow sustainably, proving that innovation and a client-first approach can turn challenges into lasting success.
