CASE STUDY

Driving +21% Revenue Gains with Display Optimization

Situation

quefaire.be, a leading online platform for events and activities in Belgium, connects highly engaged users with local experiences, cultural outings, and family-friendly entertainment. With a loyal audience and steady traffic, the site provides strong contextual relevance for advertisers targeting regional and interest-based segments.

When quefaire.be first partnered with Adapex, we managed 50% of their traffic. Performance was below target, and revenue results did not meet expectations. The client chose to monetize only through banner ads, with no interstitials, native ads, or videos, meaning all revenue improvements had to come from optimizations within the display format.

Website: https://www.quefaire.be
IAB Category: IAB19 – Hobbies & Interests
Monthly Visits: 1.1M

Strategy

To improve yield and better leverage quefaire.be’s traffic, we implemented a series of targeted enhancements:

  • Integrated AdSense into the Google Ad Manager (GAM) setup, unlocking new revenue potential.

     

  • Expanded demand access by onboarding additional SSPs tailored to the site’s needs.

     

  • Introduced new ad sizes across select placements to increase fill and CPMs.

     

  • Maintained partner collaboration, working alongside quefaire.be’s direct relationships with GumGum and ImproveDigital.

 

Results

The improvements were significant. Just four months after the initial go-live, Adapex was promoted to handle 100% of the site’s traffic, outperforming previous benchmarks, including the previous ad ops provider

Comparing November–December 2023 to the same period in 2024 (with traffic levels held stable), quefaire.be experienced:

    • +21.40% growth in total revenue
    • +21.35% increase in RPS
    • +15.44% boost in RPM

These gains reflect the strength of our custom GAM strategy, responsive service, and hands-on optimization approach.

Client Testimonial

“We’re really pleased with both the performance improvements and the support from Adapex. The team is responsive, easy to work with, and collaborates seamlessly with our existing monetization partners.”
 — Philippe Dohet, Publisher at quefaire.be

 

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound
“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”
Client name
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Situation

quefaire.be, a leading online platform for events and activities in Belgium, connects highly engaged users with local experiences, cultural outings, and family-friendly entertainment. With a loyal audience and steady traffic, the site provides strong contextual relevance for advertisers targeting regional and interest-based segments.

When quefaire.be first partnered with Adapex, we managed 50% of their traffic. Performance was below target, and revenue results did not meet expectations. The client chose to monetize only through banner ads, with no interstitials, native ads, or videos, meaning all revenue improvements had to come from optimizations within the display format.

Website: https://www.quefaire.be
IAB Category: IAB19 – Hobbies & Interests
Monthly Visits: 1.1M

Strategy

To improve yield and better leverage quefaire.be’s traffic, we implemented a series of targeted enhancements:

  • Integrated AdSense into the Google Ad Manager (GAM) setup, unlocking new revenue potential.

     

  • Expanded demand access by onboarding additional SSPs tailored to the site’s needs.

     

  • Introduced new ad sizes across select placements to increase fill and CPMs.

     

  • Maintained partner collaboration, working alongside quefaire.be’s direct relationships with GumGum and ImproveDigital.

 

Results

The improvements were significant. Just four months after the initial go-live, Adapex was promoted to handle 100% of the site’s traffic, outperforming previous benchmarks, including the previous ad ops provider

Comparing November–December 2023 to the same period in 2024 (with traffic levels held stable), quefaire.be experienced:

    • +21.40% growth in total revenue
    • +21.35% increase in RPS
    • +15.44% boost in RPM

These gains reflect the strength of our custom GAM strategy, responsive service, and hands-on optimization approach.

Client Testimonial

“We’re really pleased with both the performance improvements and the support from Adapex. The team is responsive, easy to work with, and collaborates seamlessly with our existing monetization partners.”
 — Philippe Dohet, Publisher at quefaire.be