Launching a digital advertising campaign takes more than strong creative and smart targeting. Behind the scenes, a precise operational process ensures ads are delivered on time, to the right audience, and tracked accurately. This is where ad operations (ad ops) and campaign management come in, the technical foundation that supports campaign success.
At Adapex, we offer complete ad operations and campaign management. This lets you focus on strategy while we take care of the execution.
What Campaign Management Involves
Campaign management is the process of planning, setting up, executing, monitoring, and completing ad campaigns. It includes the end-to-end work that brings campaigns to life. From trafficking creative assets and implementing tags to troubleshooting delivery issues and reporting on results.
For campaign management, the focus is not on optimizing CPM. That rate is already agreed upon by the advertiser and the publisher. The real priorities are:
- Ensuring campaigns are set up correctly and on time
- Making sure the agreed-upon impressions are fully delivered
What Our Ad Operations Team Does
Ad ops is the technical core of every campaign. Our team manages the full campaign lifecycle with accuracy and attention to detail, including:
- Ad trafficking: Uploading and configuring creative assets, placements, and targeting across platforms
- Tracking and tagging: Implementing pixels, tags, and tracking URLs to collect accurate performance data
- Quality assurance: Reviewing creatives, placements, and tags to prevent errors or policy violations
- Campaign monitoring: Checking delivery daily to identify pacing or delivery issues early
- Optimizations: Adjusting bids, targeting, and creative based on real-time performance
- Reporting and analysis: Providing data-driven insights to inform future strategies
How We Support Publishers and Advertisers
Our campaign management team works closely with publisher teams to ensure campaigns run seamlessly from start to finish. Specifically, we:
- Set up campaigns on time
- Track and monitor impression delivery
- Optimize campaigns based on pacing reports
- Monitor viewability metrics
- Support publisher teams with custom advertiser requirements (such as implementing tracking pixels)
- Share forecasting reports with publishers to help plan future campaigns
Why Outsourcing Campaign Management Works
Managing campaigns internally requires specialized skills, dedicated time, and constant attention. By leveraging our campaign management services, you get:
- Expert execution: Experienced specialists who manage campaigns across platforms and formats
- Efficiency: Faster launches, fewer errors, and consistent quality
- Scalability: Support for higher campaign volumes or seasonal spikes without adding internal resources
- Focus: Your team can concentrate on strategy and creative while we manage operations
Best Practices We Follow
- Define objectives and success metrics before launch
- Test all creatives and tags before going live
- Monitor pacing daily to keep spend and delivery aligned
- Use automation where possible (alerts, dashboards, QA tools)
- Review and optimize regularly based on performance data
- Maintain open communication between ad ops, media, and creative teams
The Bottom Line
Campaign management and ad operations are essential to running successful digital campaigns. When handled with precision and expertise, they help ensure campaigns launch correctly, stay on track, and deliver the intended results.
At Adapex, our ad ops and campaign management team handles the operational complexity so you can focus on driving growth. Reach to your CSM for more information.
