Merlin by Adapex: Custom Header Bidder Wrapper

Merlin by Adapex custom header bidder wrapper is unique in that it offers numerous custom features that increase revenue opportunities while also improving site performance. Our wrapper is designed for easy implementation but is sophisticated enough to allow us to perform continuous updates and improvements on our side without taxing our clients’ development teams. Merlin comes with a full demand stack from the leading SSP networks, or is available in a white label version with full implementation support from our team of experts. Merlin is in constant evolution to keep ahead with the latest technologies.  With Merlin, we are able to make optimizations across 50+ custom features from our side, all without having to burden your dev resources.  As proprietary tech, we keep many of the features hidden, but below just a few to give you the idea.  We are extremely proud that our wrapper offers a level of sophistication and ease of implementation that is unmatched in the marketplace.   

Wrapper Features Summary:

Primary Features:

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Smart Refresh:

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Ad Behavior:

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High impact formats:

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WHAT OUR CLIENTS SAY

Satisfied Clients

Paul Glace,

Founder, Phantasy Tour
We are extremely pleased with our results since joining forces with Adapex. We are seeing triple-digit revenue growth for the same traffic level. Their m4 Tech Suite™ offers so many important features that allow us, and them, to optimize and increase yield on an ongoing basis. Their technology, paired with service, is the best partnership configuration we could have formed.

Allen Weiss

Senior Developer, Sweety High
Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.

Asad Meah

CEO & Founder, Awaken the Greatness Within
The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.

Cristi Oprea

Marketing Manager, VeryCreative.eu
The activities taken by Adapex brought VeryCreative immediately around 33% more cash than we used to have in the inventory.

Dominick Miserandino

Former CEO, Inquisitr.com
For years, Adapex has been our trusted partner -- their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!

Sebastien Rozen

Co-Founder and CEO, Viewdeos
We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.

Matěj Halouska

Publisher
We came to Adapex because we weren't satisfied with our monetization solutions. We have tried many different companies and thought that Adapex would be another one, which underperforms. However, The Adapex team got right to work fixing our ad units, implementing their header bidder wrapper, and giving us the attention we needed. We are extremely pleased with the results and huge uplift in our revenues.

Oren Vardy

Co-Founder & Portfolio Manager, Landoc Holdings LTD
Working with Debra and her team has helped our monetization strategy tremendously.  We have a great relationship with Adapex, working together to maximize monetization, identify new incremental revenue opportunities and improve overall ad performance.  Adapex is very easy to work with, responsive and proactive...their technical team is always ready to work with our development team to ensure seamless integration.

We couldn't find a better partner to work with.