Cookie Policy

Adapex Cookie Policy

Last updated: 15 July 2020

The websites https://adapex.io and http://matrix.adapex.io (collectively, the “Websites”) use cookies. In this cookie policy (the “Cookie Policy”), we specify the types of cookies that we use, the purposes for which each of the cookies is used, and explain how you can manage your cookies.

1. Who is responsible for cookies on the Websites?

The Websites are owned and operated by Adapex Inc having a registered business address at 3422 Old Capitol Trail #670, Wilmington, DE 19808, the United States of America (“we”, “us”, and “our”). We are a data controller that is responsible for the processing of your personal data through the Websites and controlling first-party cookies on the Websites.

2. What are cookies and how are they used?

A cookie is a small piece of data typically consisting of letters and numbers. When you visit a website, the website may send a cookie to your browser. Subsequently, the browser may store that cookie on your computer or mobile device for certain period of time. Cookies are designed to allow the recognition of your device and collection of certain information about your use of a website. There are several types of cookies, namely, (i) persistent cookies, which remain valid until deleted by you, (ii) cookies that remain valid until their expiration date, and (iii) session cookies that are stored on a web browser and remain valid until the moment the browser is closed. Cookies may also be (i) first-party cookies (set by the website itself) and (ii) third-party cookies (placed by third-party websites).

3. What cookies do we use?

Several types of cookies are used on the Websites, namely:

Technical (strictly necessary) cookies that are essential to ensure the correct functioning of the Websites and to provide the services requested by you;
Preference cookies that record information about the choices that you have made on the Websites;
Marketing cookies that allow us to create, implement, and examine our marketing campaigns. Such cookies allow us to reach the right customers, analyse the productivity of our marketing campaigns, and offer you personalised advertisement; and
Statistics cookies that allow us to generate statistical reports about how you use the Websites.

The table below provides an overview of our cookies, including their purpose and expiration time.

Strictly necessary cookies
Name	Type	Provider (location)	Expiration	Purpose
JSESSIONID	Third-party HTTP cookie	linkedin.com (The United States)	End of session	The cookie is used to preserve your session state across page requests.
JSESSIONID	Third-party HTTP cookie	nr-data.net (The United States)	End of session	The cookie is used to preserve your session state across page requests.
rc::a	Third-party HTML cookie	google.com (The United States)	Persistent	The cookie is used to distinguish between humans and bots in order to make valid reports on the use of the Websites.
rc::c	Third-party HTML cookie	google.com (The United States)	End of session	The cookie is used to distinguish between humans and bots in order to make valid reports on the use of the Websites.
Preference cookies
Name	Type	Provider (location)	Expiration	Purpose
lang	Third-party HTTP cookie	linkedin.com (The United States)	End of session	The cookie is set by LinkedIn for the embedded “Follow us” panel.
messagesUtk	First-party HTTP cookie	adapex.io (The United States)	1 year	The cookie stores a unique ID string for each chat-box session. This allows our support team to see previous issues and reconnect with the previous supporter.
Statistics cookies
Name	Type	Provider	Expiration	Purpose
_ga	First-party HTTP cookie	adapex.io (The United States)	2 years	The cookie is used to set a unique ID that is used to generate statistical data on how you use the Websites.
_gat	First-party HTTP cookie	adapex.io (The United States)	1 day	The cookie is used by Google Analytics to throttle request rate.
_gid	First-party HTTP cookie	adapex.io (The United States)	1 day	The cookie is used to set a unique ID that is used to generate statistical data on how you use the Websites.
collect	Third-party Pixel cookie	adapex.io (The United States)	End of session	The cookie is used to send data to Google Analytics about your device and behaviour. It also tracks you across devices and marketing channels.
jserrors/1/f9d051f404	Third-party Pixel cookie	bam.nr-data.net (The United States)	End of session	The cookie is used to registers the Websites’ speed and performance in context with statistics and load-balancing.
Marketing cookies
Name	Type	Provider	Expiration	Purpose
__hmpl	Third-party HTML cookie	hubspot.com (The United States)	Persistent	The cookie is used to collect information on your preferences and/or interaction with web-campaign content. This is used for promoting our services.
__hssc	First-party HTTP cookie	adapex.io (The United States)	1 day	The cookie is used to collect statistical data related to the your visits of the Websites, such as the number of visits, average time spent, and what pages have been loaded. This information is segmented and used to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.
__hssrc	First-party HTTP cookie	adapex.io (The United States)	End of session	The cookie is used to collect statistical data related to the your visits of the Websites, such as the number of visits, average time spent, and what pages have been loaded. This information is segmented and used to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.
__hstc	First-party HTTP cookie	adapex.io (The United States)	1 year	The cookie is used to collect statistical data related to the your visits of the Websites, such as the number of visits, average time spent, and what pages have been loaded. This information is segmented and used to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.
__ptq.gif	Third-party Pixel cookie	hubspot.com (The United States)	End of session	The cookie is used to send data to the marketing platform Hubspot about your device and behaviour. It is used to track you across devices and marketing channels.
bcookie bscookie	Third-party HTTP cookies	linkedin.com (The United States)	2 years	The cookies are used by the social networking service, LinkedIn, for tracking the use of embedded services.
embed/v3/counters.gif	Third-party Pixel cookie	forms.hsforms.com (The United States)	End of session	The cookie is used to collect information on your preferences and/or interaction with web-campaign content. This is used for promoting our services.
HUBLYTICS_EVENTS_53	Third-party HTML cookie	hubspot.com (The United States)	Persistent	The cookie is used to collect data on your behaviour from multiple websites, in order to present more relevant advertisement. This also allows the Websites to limit the number of times that you are shown the same advertisement.
hubspotutk	First-party HTTP cookie	adapex.io (The United States)	1 year	The cookie is used to keep track of your identity. The cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.
lidc	Third-party HTTP cookie	linkedin.com (The United States)	1 day	The cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services.
lissc	Third-party HTTP cookie	linkedin.com (The United States)	1 year	The cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services.

3. Cookie consent

When you visit the Websites for the first time, we may ask you to provide us with your consent to our use of cookies via a cookie consent banner (e.g., if your IP address indicates that you are based in the EU). If, after being served a cookie consent banner, you do not provide your consent to our use of all cookies, we will serve you technical cookies only that are strictly necessary to ensure the proper functioning of the Websites. The use of such cookies does not require your consent. Please note that we may not be able to provide you with the best possible user experience if not all cookies are enabled.

If you are not served a cookie consent banner when you visit the Websites, we will automatically use all cookies listed in section 2 above.

4. How to disable cookies?

If you are served a cookie consent banner, you have the freedom not to provide consent for statistics, marketing, and other non-strictly necessary cookies that we use on the Websites.

If you would like to refuse our use of non-essential cookies on the Websites, you can do it at any time by declining cookies in your browser or device. Please note that some parts of the Websites may not function properly without cookies.

We advise you to consult the cookie management instructions of the browser that you use for further information:

Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Chrome: https://support.google.com/chrome/answer/95647
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Microsoft Edge: https://support.microsoft.com/en-us/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

5. Google Analytics

We use Google Analytics, the business analytics service provided by Google, Inc. located in the United States (“Google”) to analyse your use of the Websites. Google generates statistical and other information by means of cookies and we use its services to create reports about your use of the Websites. The cookies served by Google Analytics are anonymous first-party cookies (please refer to section 2 for more information) that do not allow us to identify you in any manner. The information generated by cookies about your use of the Websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. To ensure your privacy, your IP address will be anonymised and Google will not combine your IP address with other information Google holds about you. Thus, Google will not be able to identify you.

In certain cases (e.g., when required by law or when third parties conduct services on behalf of Google), Google may transfer the information to third parties. For more information about Google Analytics’ privacy practices, please visit https://support.google.com/analytics/answer/6004245.

If you would like to opt out from Google Analytics, you can do so by installing a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.

6. Interest-based advertising

You may encounter targeted interest-based ads on the Websites or other websites on the Internet. Such ads are generated on the basis of your use of the Websites and the data generated by your cookies. You can control how such advertisements are shown to you or opt-out from targeted advertising by consulting the guide powered by the Digital Advertising Alliance available at https://youradchoices.com. For more information on opting-out from advertising features on your device, please visit https://www.networkadvertising.org .

7. Google ReCAPTCHA

We have implemented reCAPCHA, the service provided by Google, to verify whether you are a human being and not a robot. It helps to protect the Websites against spam and abuse. The reCAPTCHA analysis takes place in the background. When you use reCAPCHA, Google will collect some personal and non-personal data from you, such as:

- All cookies set to your browser by Google in the last 6 months;
- Information about your mouse clicks;
- CSS information;
- Date;
- Browser language;
- Any plug-in installed in the browser; and
- Javascript objects.

The above-mentioned data will be sent to Google located in the United States. We have a legitimate interest in protecting the Websites from abusive automated crawling and spam. For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/v3.html.

8. Contact

For any questions about this Cookie Policy or the Websites, please contact us by using the following contact details:

Email: info@adapex.io

Postal address: Adapex Inc, 3422 Old Capitol Trail #670, Wilmington, DE 19808, the United States of America

WHAT OUR CLIENTS SAY

Satisfied Clients

Paul Glace,

Founder, Phantasy Tour

We are extremely pleased with our results since joining forces with Adapex. We are seeing triple-digit revenue growth for the same traffic level. Their m4 Tech Suite^™ offers so many important features that allow us, and them, to optimize and increase yield on an ongoing basis. Their technology, paired with service, is the best partnership configuration we could have formed.

Allen Weiss

Senior Developer, Sweety High

Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.

Asad Meah

CEO & Founder, Awaken the Greatness Within

The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.

Cristi Oprea

Marketing Manager, VeryCreative.eu

The activities taken by Adapex brought VeryCreative immediately around 33% more cash than we used to have in the inventory.

Dominick Miserandino

Former CEO, Inquisitr.com

For years, Adapex has been our trusted partner -- their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!

Sebastien Rozen

Co-Founder and CEO, Viewdeos

We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.

Matěj Halouska

Publisher

We came to Adapex because we weren't satisfied with our monetization solutions. We have tried many different companies and thought that Adapex would be another one, which underperforms. However, The Adapex team got right to work fixing our ad units, implementing their header bidder wrapper, and giving us the attention we needed. We are extremely pleased with the results and huge uplift in our revenues.

Oren Vardy

Co-Founder & Portfolio Manager, Landoc Holdings LTD

Working with Debra and her team has helped our monetization strategy tremendously. We have a great relationship with Adapex, working together to maximize monetization, identify new incremental revenue opportunities and improve overall ad performance. Adapex is very easy to work with, responsive and proactive...their technical team is always ready to work with our development team to ensure seamless integration.

We couldn't find a better partner to work with.