Leveraging Keywords in the Absence of Individual User Tracking

By Debra Fleenor

September 17, 2021

Debra Fleenor’s article on leveraging keywords recently appeared in betanews. You can also read it here.

Leveraging keywords in the absence of individual user tracking

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Revenue Strategy, TechnologyJuly 17, 2024

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

September 27, 2024

Understanding Seasonality: Why CPMs Dip in June and July

September 3, 2024

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

September 3, 2024

Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

July 30, 2024

Adapex Announces Partnership with Jounce Media

July 20, 2024

The Future of Targeted Advertising: Overcoming the Addressability Gap

July 18, 2024

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

July 17, 2024

Leveraging Keywords in the Absence of Individual User Tracking

By Debra Fleenor

September 17, 2021

Blog Categories

Featured posts

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

Recent posts

Other articles recommended for you

Adapex Wins AdExchanger Award for Best Account Support by a Technology Company

Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season

User Consent on Chrome: How to Prepare Your Monetization Strategy

Prebid Summit: Future-Proofing the Open Web

Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend

Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers

Understanding Seasonality: Why CPMs Dip in June and July

Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards

Adapex Announces Partnership with Jounce Media

The Future of Targeted Advertising: Overcoming the Addressability Gap

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