Understanding Seasonality: Why CPMs Dip in June and July
Revenue Strategy, Technology
Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market
Revenue Strategy, Technology
Adapex Announces Partnership with Jounce Media
Revenue Strategy, Industry Updates
The Future of Targeted Advertising: Overcoming the Addressability Gap
Revenue Strategy, Technology
From Cookies to Contextual: Pioneering New Pathways in Digital Advertising
Revenue Strategy, Technology
Adapex’s Doina Josan Named Digiday Future Leader Award Winner
Industry Updates, Technology
Data Collaboration: The Cornerstone of Advertising in a Privacy-First World
Revenue Strategy, Technology
Unlocking the Power of Data: Beyond Emails and IDs
Industry Updates, Revenue Strategy
Exploring First-Party Data Technologies: A Guide for Publishers
Revenue Strategy, Technology