Pioneering AdTech Since Its Inception

Founded by Debra Fleenor, and a team of programmatic pioneers, Adapex has been a significant player in the AdTech industry from the outset. Debra’s expertise in Ad Tech and her clear vision to advance publisher monetization have positioned the company as a leader in advertising innovation.

In the early days of programmatic, when the digital advertising landscape was still taking shape, Adapex was born. Debra saw an untapped opportunity to improve how publishers monetized their content, with advanced technologies and new techniques.  With a clear vision and a solid team, Adapex leveraged technology to pioneer new avenues in advertising, setting them apart as a trailblazer in the industry.

As the ecosystem advanced in its pursuit of identity solutions aimed at safeguarding both consumer privacy and publisher earnings, the Adapex team successfully orchestrated a strategic merger with Datrix, a leading global AI solutions group specializing in Augmented Analytics and Machine Learning.   Datrix AI powers solutions in finance, health, government, advertising, and now, with Adapex, in publishing as well.  With an expert team of data scientists and engineers, Adapex helps publishers not only capture and harness data, but make intelligent data decisions for navigating a promising path to the future.