Merlin by Adapex custom header bidder wrapper is unique in that it offers numerous custom features that increase revenue opportunities while also improving site performance. Our wrapper is designed for easy implementation but is sophisticated enough to allow us to perform continuous updates and improvements on our side without taxing our clients’ development teams. Merlin comes with a full demand stack from the leading SSP networks, or is available in a white label version with full implementation support from our team of experts. Merlin is in constant evolution to keep ahead with the latest technologies. With Merlin, we are able to make optimizations across 50+ custom features from our side, all without having to burden your dev resources. As proprietary tech, we keep many of the features hidden, but below just a few to give you the idea. We are extremely proud that our wrapper offers a level of sophistication and ease of implementation that is unmatched in the marketplace.
| 10+ Features | As there is no one size fits all, our smart refresh runs on 10+ variables aimed at maximizing viewability, filled impressions, and therefore, revenues overall. The features are tested and optimized on a site-by-site basis for maximum revenue and site performance lift. |
| Features | Benefits & Best Practices |
|---|---|
| Dynamic Ads Insertion | Injects an ad unit to a specific location in page, according to specific rules. Eg, an ad unit can be displayed multiple times on the same page, based on content length. |
| Lazy Loading | Waits to load ad units until they are close to the active viewport. Eg: Ads can be called when they are 1000px from the active viewport (which is more or less 1 viewport for desktop and 1.5 viewports for mobile). Distance can be customized. Very important as it improves viewability ratings and increases site load speed. |
| Ad Formats | Live example | Benefits & Best Practices |
|---|---|---|
| Sticky Footer | Sticky footer live example | Makes the footer ad unit an adhesion unit. Highly recommended as these units have exceptionally high viewability ratings. |
| Adhesion | Adhesion live example | Adhesion format can place an ad relative to two window coordinates (top/bottom and left/right). It can be placed anywhere on the page, e.g. bottom left, top-right, top-left. Advertisers love the high viewability of these ad units. |
| Interstitial | Interstitial live example | The banner is an overlay displaying on the page. The publisher can control the close timer, opacity, background color, frequency per session or set it to display every x pageviews. The best practice is to set a high price floor for it, so that it displays only high value ads. This unit has very high viewability and CTR. |
| Peel Ad | Peel Ad live example | It’s a rich media format that displays in the top right corner. The banner floats and it is half hidden and opens up as you mouse over (or tap on the screen on mobile). Very high viewability. |
For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!
We couldn’t find a better partner to work with.
We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.
The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.
“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”
