We were just accepted in an exciting early beta from Google: Offerwall for gathering new revenue streams and precious first party data.
How Offerwall works
A paywall story – Only 2% of users monetize. What if 25% of users could monetize? Give users choices with Offerwall
View a Rewarded ad – Consistent 9% revenue lift after 1M messages on AdSense. GAM publishers perform well, too (5-15% lift).
Share 1P data User interests (US only for now).
Micropayment Time Pass
Offerwall works with existing subscription including via Reader Revenue Manager.
You can control when to show Offerwall.
Offerwall is easy to implement right within Ad Manager
And it’s easy to evaluate:
You can implement Offerwall on specific parts of your site.
Custom metering & entitlements lets you decide when to show your Offerwall, and what your users get in return.
Want to get started?