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Surviving Google’s SGE Revolution: Strategic Insights for Publishers

Revenue StrategyBy RajaMay 28, 2024

Part I: Overview of Traffic Decline Google’s Search Generative Experience (SGE) is significantly altering user interaction with search results by providing AI-generated answers directly on the search page. This reduces the need for users to visit publisher websites, leading to a notable decline in organic search traffic. According to Search Engine Land, estimates suggest this…

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