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Revenue Strategy
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Revenue Strategy
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Industry Updates
Adapex Wins AdExchanger Award for Best Account Support by a Technology Company
September 27, 2024
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Blog Posts
Revenue Strategy
User Consent on Chrome: How to Prepare Your Monetization Strategy
November 11, 2024
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Industry Updates
Prebid Summit: Future-Proofing the Open Web
October 21, 2024
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Revenue Strategy
Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend
October 9, 2024
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Industry Updates
Revenue Strategy
Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers
September 27, 2024
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Revenue Strategy
Technology
Understanding Seasonality: Why CPMs Dip in June and July
September 3, 2024
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Industry Updates
Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards
September 3, 2024
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Revenue Strategy
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Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market
July 30, 2024
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Industry Updates
Revenue Strategy
Adapex Announces Partnership with Jounce Media
July 20, 2024
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Revenue Strategy
Technology
The Future of Targeted Advertising: Overcoming the Addressability Gap
July 18, 2024
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Revenue Strategy
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From Cookies to Contextual: Pioneering New Pathways in Digital Advertising
July 17, 2024
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Industry Updates
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Adapex’s Doina Josan Named Digiday Future Leader Award Winner
June 28, 2024
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Technology
Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data
June 20, 2024
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Revenue Strategy
Technology
Data Collaboration: The Cornerstone of Advertising in a Privacy-First World
June 17, 2024
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Industry Updates
Revenue Strategy
Unlocking the Power of Data: Beyond Emails and IDs
June 3, 2024
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Revenue Strategy
Surviving Google’s SGE Revolution: Strategic Insights for Publishers
May 28, 2024
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Revenue Strategy
Technology
Exploring First-Party Data Technologies: A Guide for Publishers
May 16, 2024
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Revenue Strategy
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Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery
April 29, 2024
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Industry Updates
Technology
Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer
April 29, 2024
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Industry Updates
Technology
Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List
April 25, 2024
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Revenue Strategy
Technology
Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay
April 24, 2024
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Revenue Strategy
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Why First-Party Data is Taking Center Stage
April 22, 2024
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Revenue Strategy
Introduction to First-Party Data: The Foundation of Modern Publishing
April 15, 2024
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Revenue Strategy
Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS
January 30, 2024
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Technology
Orchestrating 2024: The Year of the Publisher
January 2, 2024
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Revenue Strategy
Technology
Navigating the Post-Cookie Era
December 20, 2023
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Technology
2023 Prebid Wrap up
November 29, 2023
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Industry Updates
Technology
Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher
October 18, 2023
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Revenue Strategy
Technology
Strategies for Programmatic Ad Buying in a Cookieless Landscape
October 16, 2023
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Industry Updates
Revenue Strategy
Why Keeping Ads.Txt Updated is Vital for Publishers
September 29, 2023
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Revenue Strategy
Technology
Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star
September 18, 2023
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Revenue Strategy
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How Publishers Can Boost Revenue with Seasonal Content
August 15, 2023
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Technology
CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers
July 27, 2023
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Revenue Strategy
Technology
AI in Publishing: Data-Driven Transformation
July 25, 2023
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Industry Updates
Technology
How to Choose a Consent Management Platform
July 5, 2023
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Technology
Round Up from Cannes Lions 2023
June 27, 2023
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Technology
Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform
June 13, 2023
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Revenue Strategy
Technology
How ChatGPT Impacts Publishers
April 30, 2023
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Revenue Strategy
Technology
Best Header Bidding Networks for 2023
April 26, 2023
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Industry Updates
Revenue Strategy
Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory
April 13, 2023
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Revenue Strategy
Technology
Publishers Need to Reclaim Their Share of Ad Dollars
March 24, 2023
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Revenue Strategy
Technology
Publishers Are Having A Moment – If Only They’ll Take It
March 1, 2023
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Revenue Strategy
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Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue
February 21, 2023
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Technology
Navigating the Uncertain Ad Landscape: How the Right Tech Can Help Publishers Weather the Storm
February 16, 2023
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Revenue Strategy
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Seller Defined Audiences: The Future of Targeted Ads
February 1, 2023
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January 25, 2023
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Revenue Strategy
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Why Seller-Defined Audiences Are the Talk of IAB ALM
January 23, 2023
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January 10, 2023
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January 9, 2023
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Revenue Strategy
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Adapex Top Predictions for 2023
January 6, 2023
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January 3, 2023
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January 2, 2023
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January 2, 2023
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January 1, 2023
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Revenue Strategy
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Digital Advertising Strategies for an Uncertain 2023
December 21, 2022
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Revenue Strategy
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GAM Outage Brings Opportunity
December 19, 2022
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Revenue Strategy
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CPM Trends 2019-2022
December 13, 2022
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Revenue Strategy
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Drive Holiday Revenue
November 28, 2022
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Revenue Strategy
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Let’s Talk About Header Bidding
November 3, 2022
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Revenue Strategy
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Industry Trends From Programmatic I/O and Advertising Week
October 25, 2022
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Revenue Strategy
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All News is Good News for CTV
October 6, 2022
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Industry Updates
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Adapex Adds to Client Success Team
September 29, 2022
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Technology
Drive Your Q4 CPMs
September 23, 2022
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A Night in Brazil! (Digiday, Miami, 9/20/22)
September 22, 2022
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Revenue Strategy
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Prep for Elevated Q4 Spend
August 15, 2022
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Technology
Google Delays But It’s No Time to Stop
August 9, 2022
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Industry Updates
Technology
Adapex Grows Publisher Services with Addition of Lindsey Colferai
August 2, 2022
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Technology
The Influence of Personalization On Consumer Purchases
July 19, 2022
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Revenue Strategy
Technology
Ad Spend in Second Half of the Year
July 14, 2022
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Technology
Google Ad Manager vs. Google Ad Manager 360
July 7, 2022
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Revenue Strategy
Technology
Considering CTV Advertising? Here’s What You Should Know.
June 14, 2022
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Industry Updates
Technology
First Party Data: why it is essential today, in the Cookieless Era
May 29, 2022
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Technology
Update on AMP
May 17, 2022
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Revenue Strategy
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Viewability and CPMs
May 3, 2022
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Industry Updates
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The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems
April 29, 2022
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Industry Updates
Revenue Strategy
Adapex Launches CTV Sales Division
April 26, 2022
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Technology
Download from Digiday Publishing Summit
April 11, 2022
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Technology
Insights from Mobile Web Congress 2022
March 8, 2022
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Industry Updates
Technology
Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader Award
March 2, 2022
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Technology
How to Monetize Your Mobile App
February 25, 2022
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Technology
IAB ALM 2022: What Lies Ahead for an Ad Supported Internet
February 15, 2022
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Revenue Strategy
Technology
Google’s Topics shows the ad industry needs a better case for targeting
February 3, 2022
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Revenue Strategy
Technology
Steps Publishers Must Take to Survive in the Cookieless Era
February 3, 2022
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Industry Updates
Technology
FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access Point
January 31, 2022
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Revenue Strategy
Technology
In-App: Big Opportunity in 2022
January 25, 2022
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Revenue Strategy
Technology
Best Header Bidding Networks of 2021
January 24, 2022
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Revenue Strategy
Technology
CPM Seasonality: Tips to Maximize Revenue in Q1
January 18, 2022
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Industry Updates
Revenue Strategy
Technology
Was Q4 What You Expected?
January 11, 2022
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Technology
The Best of 2021…And Looking Ahead at 2022
January 4, 2022
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Industry Updates
Technology
Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan
December 3, 2021
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Technology
Adapex is Thankful
November 22, 2021
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Industry Updates
Technology
Adapex Ranked Number 262 Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™
November 17, 2021
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Industry Updates
Revenue Strategy
Technology
Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment
November 3, 2021
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Technology
Adapex Onboards Digital Trends Media Group to Grow Their Programmatic Revenue
November 1, 2021
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Industry Updates
Revenue Strategy
Get More from Header Bidding
October 27, 2021
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Industry Updates
Technology
Get More from Q4
October 20, 2021
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Industry Updates
Technology
Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer
October 14, 2021
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Industry Updates
Technology
ADAPEX WINS BRONZE STEVIE® AWARD IN 2021
September 24, 2021
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Revenue Strategy
Technology
Assessing the Viability of First-party Data
September 17, 2021
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Industry Updates
Revenue Strategy
Technology
Leveraging Keywords in the Absence of Individual User Tracking
September 17, 2021
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Revenue Strategy
Prepare for Q4 Revenue Boost
September 15, 2021
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Revenue Strategy
Technology
Google Multiple Customer Management
August 31, 2021
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Technology
The Return of Contextual Advertising
August 30, 2021
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Industry Updates
Adapex Ranks in Top 20% on the 2021 Inc. 5000, With Three-Year Revenue Growth of 473 Percent
August 17, 2021
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Industry Updates
Revenue Strategy
Technology
Core Web Vitals and Your Revenue
July 28, 2021
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Industry Updates
Revenue Strategy
Technology
ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS
July 26, 2021
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Industry Updates
Revenue Strategy
Adapex Named to AdExchanger’s Programmatic Power Player List
July 6, 2021
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Industry Updates
Revenue Strategy
Technology
Q3 Let’s Go!
June 29, 2021
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Revenue Strategy
Technology
How Can Programmatic Marketers Adjust To A Cookieless Internet
June 7, 2021
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Revenue Strategy
Technology
What Benefits Are There For Publishers and Consumers in a Cookieless World?
June 7, 2021
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Revenue Strategy
Technology
Paving a Better Way Forward for the Internet in a Cookieless World
June 1, 2021
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Technology
As Google Shelves Cookies, How Will the Industry Adjust?
May 18, 2021
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Industry Updates
Technology
Adapex Selected as Digiday Media Award Finalist in Two Categories
May 13, 2021
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Industry Updates
Revenue Strategy
Technology
Adapex Activates Universal ID From ID5
March 31, 2021
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Revenue Strategy
Technology
Publishers First Series: Life After Cookies
March 22, 2021
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Industry Updates
Technology
Adapex Selected as Drum Award Finalist
March 15, 2021
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Industry Updates
Revenue Strategy
Monetize Your AMP Pages
March 3, 2021
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Revenue Strategy
Technology
Programmatic Direct v Programmatic Auction
February 24, 2021
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Industry Updates
Technology
ADAPEX JOINS THE IAB, TAKES ACTIVE ROLE
February 10, 2021
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Revenue Strategy
Technology
2021 Programmatic Vocabulary
January 27, 2021
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Revenue Strategy
Technology
What’s the difference between Google AdSense and AdX?
January 21, 2021
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Revenue Strategy
Technology
2021 Predictions
January 14, 2021
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Technology
Best Header Bidder Networks of 2020
January 6, 2021
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Revenue Strategy
Avoid the Q4 Hangover
December 24, 2020
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Revenue Strategy
Technology
Coal in Your Stocking!?!?!
December 16, 2020
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Revenue Strategy
Technology
2020 Is Not Over Yet!
December 9, 2020
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Revenue Strategy
Technology
Drive CPMs with Rich Media Ad Units
December 3, 2020
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Revenue Strategy
Technology
Adapex Gives Thanks
November 20, 2020
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Industry Updates
Revenue Strategy
Technology
Adapex and Dsquared Sales Form Advertising Sales Partnership
November 13, 2020
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Revenue Strategy
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CPMs Continue to Rise
November 6, 2020
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Revenue Strategy
Technology
Q4 CPMs Worth Waiting For
October 30, 2020
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Industry Updates
Revenue Strategy
Technology
Drive Holiday Revenue
October 23, 2020
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Industry Updates
Revenue Strategy
Technology
Drive Revenue with Smarter Header Bidding
October 20, 2020
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Industry Updates
Revenue Strategy
Q4 Ad Spend: Let’s Get Your Share
October 13, 2020
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Revenue Strategy
Technology
Improve Viewability, Boost CPMs
October 7, 2020
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Industry Updates
Technology
ADAPEX WINS BRONZE STEVIE AWARD FOR WOMEN IN BUSINESS
October 6, 2020
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Revenue Strategy
Drive Your Q4 CPMs
September 23, 2020
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Revenue Strategy
Technology
Coasting into Q4
September 18, 2020
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Revenue Strategy
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Is Your Ad Stack Ready for Q4?
September 16, 2020
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Revenue Strategy
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Q4 Here We Come
September 11, 2020
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Revenue Strategy
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Is it Q4 Yet?
September 4, 2020
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Industry Updates
Revenue Strategy
Technology
Inquisitr.com Consolidates Ad Operations with AdApex….Results in Direct Increase in Revenue
September 1, 2020
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Industry Updates
Revenue Strategy
Technology
Global Mobile Ad Spend Skyrocketing
August 21, 2020
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Revenue Strategy
Technology
In-App Monetization Strategies
August 19, 2020
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Industry Updates
Revenue Strategy
Technology
CPMs and Digital Display Spending on the Rise
August 14, 2020
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Revenue Strategy
Technology
Grow Your Mobile Revenue
August 12, 2020
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Industry Updates
Revenue Strategy
Technology
Q3 is Here…What Now?
July 17, 2020
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Industry Updates
Revenue Strategy
Technology
CPMs on the Rise
June 26, 2020
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Industry Updates
CCPA Update and CMP Platforms
June 24, 2020
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Industry Updates
Revenue Strategy
Technology
Dust Settling for COVID-19 Recovery
June 19, 2020
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Industry Updates
Revenue Strategy
Technology
Recovery Time – Slow and Steady
June 12, 2020
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Industry Updates
Revenue Strategy
On The Road Again…
June 5, 2020
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Industry Updates
Adapex Selected as Drum Award Finalist
June 4, 2020
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Industry Updates
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Technology
On the Road to Recovery
May 29, 2020
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Revenue Strategy
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Here’s to Memorial Day…and Sunny Skies
May 22, 2020
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Industry Updates
Revenue Strategy
Technology
What the ISBA Report is Really Telling Us
May 20, 2020
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Industry Updates
Revenue Strategy
Technology
Riding The Pandemic Roller Coaster
May 15, 2020
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Industry Updates
Revenue Strategy
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Are We There Yet?
May 8, 2020
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Industry Updates
Revenue Strategy
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New Month…New Outlook?
May 1, 2020
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Industry Updates
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Week 7 in the Quarantine: Navigating the New Normal
April 29, 2020
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Industry Updates
Revenue Strategy
Technology
COVID-19 Impact on Ad Spend Update #3
April 24, 2020
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Industry Updates
Technology
What’s A Brand To Do?
April 20, 2020
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Industry Updates
Revenue Strategy
Technology
Weekly Round-up of Ad Spend News
April 17, 2020
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Industry Updates
Technology
Heading into Q2 During Pandemic
April 8, 2020
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Revenue Strategy
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Impact of COVID-19 On Global Ad Spend
April 1, 2020
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Revenue Strategy
Technology
W3C To Petition Google To Postpone Killing Third-Party Cookies
March 26, 2020
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Revenue Strategy
Technology
The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers
March 25, 2020
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Industry Updates
Revenue Strategy
Technology
COVID-19 and CPMs: What’s going on?
March 19, 2020
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Industry Updates
Revenue Strategy
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Trends for 2020: A Marketer’s Perspective
March 11, 2020
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Industry Updates
Revenue Strategy
Technology
A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalyse
February 24, 2020
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Industry Updates
Revenue Strategy
Technology
Header Bidding in 2020: Are you Ready?
February 18, 2020
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Industry Updates
Revenue Strategy
Technology
Trends for 2020
January 30, 2020
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Industry Updates
Revenue Strategy
Technology
CPM Seasonality: Tips to Maximize Revenue No Matter What Time of Year
December 16, 2019
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Industry Updates
Technology
Consent, Not Data, Is The New Oil
November 25, 2019
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Industry Updates
Revenue Strategy
Technology
Sellers.json and OpenRTB SupplyChain Object: What Now!
November 21, 2019
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Industry Updates
Technology
IAB/IAB Tech Lab Compliance Framework for CCPA
November 12, 2019
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Industry Updates
Technology
Some Unsolicited Advice For Surviving The ‘Cookiepocolypse’
October 14, 2019
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Technology
Everybody’s Talking About Privacy
October 8, 2019
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Industry Updates
Technology
Will Most Consumers Opt Out of Data Collection Under CCPA?
October 7, 2019
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Industry Updates
Technology
California Isn’t The Only State Getting Busy With New Privacy Laws
September 19, 2019
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Industry Updates
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Making Sense of the California Consumer Privacy Act (CCPA)
August 26, 2019
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Industry Updates
Revenue Strategy
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Mixed Reviews from Publisher’s on AMP…what’s the real deal?
June 7, 2019
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Industry Updates
Revenue Strategy
Technology
Google’s First-Price Auction is ON!
May 16, 2019
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Industry Updates
Revenue Strategy
Technology
Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report
May 8, 2019
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Revenue Strategy
5 Tips for Improving Ad Performance
March 26, 2019
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Technology
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March 8, 2019
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Industry Updates
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Viewability: What is it and Why Care?
February 28, 2019
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Industry Updates
Technology
Programmatic I/O 2018 New York
January 1, 2018
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Technology
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January 1, 2018
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January 10, 2016
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