Adapex Strategy Team – Reviewed by Swaroop Nair, Director of Optimization Key Points Ad yield management is about maximizing revenue from every impression. It spans everything from header bidding settings to pricing rules and ad placement. Real results come from continuous testing, smart insights, and balancing user experience with revenue. What Is Ad Yield Management?…
For publishers, monetization isn’t just about filling impressions; it’s about maximizing revenue while keeping control over your inventory, user experience, and advertiser relationships. Programmatic auctions have made it easy to scale and fill inventory efficiently, bringing global demand, dynamic pricing, and automation to the table. But direct deals add another layer of opportunity: premium pricing,…
Big volatility. Partial recoveries. AI Overviews rising. If your site felt a tremor in rankings this summer, you weren’t alone. Google’s June 2025 Core Update, which rolled out from June 30 to July 17, was one of the most impactful in recent memory. Some publishers saw improvements, especially if they had been affected by earlier…
Understanding the quality of traffic hitting your site or app is essential to maintaining a strong monetization strategy. Not all traffic delivers value and some can be actively harmful. Invalid Traffic (IVT) refers to non-human or deceptive activity, such as bots, fake clicks, domain spoofing, or fraudulent app installs, that inflates metrics without delivering real…
For publishers monetizing through Google Ad Manager (GAM), understanding the role of Multiple Customer Management (MCM) is essential. MCM governs how publishers can access Google Ad Exchange (AdX) demand through an authorized partner. This is now the standard framework for scaled monetization relationships. This article provides a clear explanation of what MCM is. Covers the…
As digital ad spending continues to surge, projected to top $586 billion globally, publishers must stay vigilant against fraud and missed revenue opportunities. A critical part of that effort is maintaining a clean, accurate, and up-to-date ads.txt file. This small but mighty file signals to buyers who is authorized to sell your inventory. When it’s…
As privacy laws continue to expand, publishers are expected to provide clear, compliant experiences that respect user choices, and this starts with a Consent Management Platform (CMP). Whether you’re reviewing your current setup or implementing one for the first time, this guide will help you navigate what to look for in a CMP today and…
Each year, publishers see CPMs decline in the summer months. It’s easy to worry, but this drop doesn’t signal a problem with your monetization strategy. It reflects a predictable seasonal slowdown across the programmatic ecosystem. The good news? It’s temporary, and you can use this time strategically to prepare for Q4, when demand and performance…
Experienced ad tech executive to lead Adapex’s mission of delivering smarter ad monetization, stronger returns, and exceptional service. New York, NY – June 16, 2025 – Adapex, a leading partner in programmatic monetization and addressability, is pleased to announce the appointment of Raquel Rosenthal as its new Chief Executive Officer. A results-driven executive with over…
If you’ve noticed lower CPMs lately, you’re not alone and it’s not just your site. Q1 2025 saw a notable decline in programmatic performance across the board, with CPMs dropping about 17% YoY and 23% QoQ. While some dip is expected after Q4’s holiday surge, the size of this drop points to broader industry headwinds.…
Search was once one of the most reliable traffic sources for publishers. However, with the rollout of Google’s AI Overviews and the increasing dominance of generative tools like ChatGPT, that’s changing. Instead of directing users to your site, AI summarizes your content and displays it directly in the search results. This leads to increased visibility…
FOR IMMEDIATE RELEASE Adapex Named Finalist in 2025 Digiday Media Awards Honored for Innovation and Impact in a Shifting Digital Landscape New York, NY — May 2, 2025 — Adapex is proud to announce its selection as a finalist in the 2025 Digiday Media Awards, for Best Publisher Platform: Adapex Data Refinery: Revolutionizing a Privacy-First…
Google has announced it will not move forward with plans to deprecate third-party cookies in Chrome. After years of uncertainty, it’s tempting to think this changes everything. It doesn’t. At Adapex, we believe the path forward remains the same: prioritize your users, own your data, and build a strategy that doesn’t rely on unstable signals.…
Header bidding isn’t new. It’s been a major milestone in programmatic advertising, giving publishers more control and better revenue by opening up the auction to multiple demand sources. But today, it’s not about whether you’re using header bidding, it’s about how well it’s working for you. With mounting pressure from privacy regulations, signal loss, and…
Q2 typically brings stronger advertiser demand and higher CPMs, making it a key period for publishers to improve performance and test new strategies before the summer slowdown. It’s also the right time to move beyond surface-level metrics and focus on those that provide meaningful insight into revenue opportunities. Here’s a breakdown of the most important…
The State of Data in 2025: A Fragmented, Privacy-First Open Web The open web in 2025 looks different than it did just a few years ago. Third-party cookies are rapidly vanishing—not just in theory, but in practice. Chrome has moved to a consent-based strategy, while Safari and Firefox block cookies by default. Meanwhile, the regulatory…
Background The phasing out of third-party cookies has forced publishers to rethink their strategies. With over 60% of the internet already cookieless, traditional tracking methods are no longer viable. Publishers and advertisers must now balance privacy and performance. Adapex’s Data Refinery is a proven platform leading the way, delivering both innovation and measurable results. Built…
Industry leaders convened in London for Prebid Ascent 2025 to discuss the future of digital advertising in EMEA. While conversations around identity, privacy, and AI continue to dominate, the event offered a clear-eyed view of what’s working, and what’s next. Here are five key themes from the discussions: 1. Change is the Only Constant Each…
Consumers want privacy. But they also want a seamless, personalized experience online. The latest IAB Consumer Privacy Report confirms this: people value a free and open internet, understand the role of advertising in keeping it free, and prefer relevant, personalized ads. At the same time, they want more transparency, control, and security over their data.…
Artificial intelligence is transforming the way search engines deliver information, and for publishers, that shift presents both challenges and opportunities. With AI-generated summaries providing instant answers, traditional search traffic patterns are changing, raising important questions about visibility, engagement, and revenue. The Shift: AI in Search is Redefining Visibility Search engines, particularly Google, are integrating AI…
At this year’s IAB Annual Leadership Meeting (ALM) in Palm Desert, one theme echoed across keynotes and panels: the Open Web is at a pivotal moment. The conversation wasn’t just about challenges—it was about momentum, resilience, and the opportunity to get it right in 2025. The Trade Desk’s Jeff Green captured it perfectly: “There’s never…
How PMPs Are Rebuilding Trust in Supply Introduction Programmatic advertising has evolved rapidly, with curated deals—primarily through PMPs—emerging as a superior alternative to open exchanges. Below are ten reasons curated deals excel, supported by insights from industry experts and 2024 research. Increased Transparency In open exchanges, advertisers have limited control over open market inventory, leading…
After the holiday rush, January brings a natural slowdown. Advertisers have wrapped up their big Q4 campaigns, and many are recalibrating budgets and strategies for the new year. Meanwhile, consumers are taking a break from heavy spending, resulting in fewer high-demand campaigns. This seasonal downswing is normal and affects the entire industry. The good news?…
