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CPM Trends: What Publishers Need to Know Now

Blog Posts, Revenue StrategyBy JoanieJune 6, 2025

If you’ve noticed lower CPMs lately, you’re not alone and it’s not just your site. Q1 2025 saw a notable decline in programmatic performance across the board, with CPMs dropping about 17% YoY and 23% QoQ. While some dip is expected after Q4’s holiday surge, the size of this drop points to broader industry headwinds.…

Search Is Changing—Here’s What Publishers Can Still Control

Blog Posts, Revenue StrategyBy JoanieJune 6, 2025

Search was once one of the most reliable traffic sources for publishers. However, with the rollout of Google’s AI Overviews and the increasing dominance of generative tools like ChatGPT, that’s changing. Instead of directing users to your site, AI summarizes your content and displays it directly in the search results. This leads to increased visibility…

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