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How MCM Works: A Publisher’s Guide to Google AdX Access

Blog Posts, Revenue StrategyBy Adapex TeamJuly 2, 2025

For publishers monetizing through Google Ad Manager (GAM), understanding the role of Multiple Customer Management (MCM) is essential. MCM governs how publishers can access Google Ad Exchange (AdX) demand through an authorized partner.  This is now the standard framework for scaled monetization relationships. This article provides a clear explanation of what MCM is. Covers the…

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