Direct and Other Deals Explained: What Publishers Need to Know

For publishers, monetization isn’t just about filling impressions; it’s about maximizing revenue while keeping control over your inventory, user experience, and advertiser relationships. Programmatic auctions have made it easy to scale and fill inventory efficiently, bringing global demand, dynamic pricing, and automation to the table.  But direct deals add another layer of opportunity: premium pricing,…

Google’s June 2025 Core Update

Big volatility. Partial recoveries. AI Overviews rising. If your site felt a tremor in rankings this summer, you weren’t alone. Google’s June 2025 Core Update, which rolled out from June 30 to July 17, was one of the most impactful in recent memory. Some publishers saw improvements, especially if they had been affected by earlier…