Behind Every Great Campaign: The Role of Ad Operations and Campaign Management

Blog Posts, Revenue Strategy

Launching a digital advertising campaign takes more than strong creative and smart targeting. Behind the scenes, a precise operational process ensures ads are delivered on time, to the right audience, and tracked accurately. This is where ad operations (ad ops) and campaign management come in, the technical foundation that supports campaign success. At Adapex, we…

What is Ad Yield Management?

Blog Posts, Revenue Strategy

Adapex Strategy Team – Reviewed by Swaroop Nair, Director of Optimization Key Points Ad yield management is about maximizing revenue from every impression. It spans everything from header bidding settings to pricing rules and ad placement. Real results come from continuous testing, smart insights, and balancing user experience with revenue. What Is Ad Yield Management?…