Maximize Your Q4 Revenue – Webinar Recording
Adapex CEO Raquel Rosenthal and Director of Client Services, Katie Popa share actionable tips for capitalizing on Q4’s ad spend surge. Watch here!
ads.txt 1.1 Explained: How to Update OwnerDomain and ManagerDomain for Publisher Compliance
Keeping Your ads.txt Current Is Essential Keeping your ads.txt file current isn’t just housekeeping, it’s essential to protecting your revenue, reputation, and relationships with buyers. Since its launch in 2017, ads.txt has been the foundation of supply chain transparency, helping buyers verify authorized sellers and reducing fraud across the open web. But as the ecosystem…
Prebid Summit 2025: Recap
At this year’s Prebid Summit in New York, industry leaders tackled the issues reshaping digital publishing, from AI’s impact on content discovery to sell-side decisioning, curation, and the evolution of open-source infrastructure. For publishers, the message was clear: the open web is still full of opportunity — but collaboration, transparency, and innovation will determine who…
Floor Optimizations: Protecting Value and Driving Revenue
What Are Floor Optimizations? Floor optimizations involve setting minimum prices (or “floors”) for your ad inventory. In simple terms, a floor ensures that impressions don’t sell below a set baseline value. This helps publishers avoid undervaluing their inventory and creates an environment where buyers must bid more competitively to win. Why Do Floor Optimizations Matter?…