Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Adapex President Debra Fleenor is featured in betanews with her insights into first-party data.

Assessing the viability of first-party data

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Cookies Survive. The Smartest Strategies Don’t Depend on Them.

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Blog Posts, Revenue StrategyApril 8, 2025

The Evolving Data Landscape: AI Integration and Privacy Challenges

Industry Updates, Revenue StrategyApril 4, 2025

Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Blog Categories

Featured posts

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Recent posts

Other articles recommended for you

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

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