Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Adapex President Debra Fleenor is featured in betanews with her insights into first-party data.

Assessing the viability of first-party data

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Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Blog Categories

Featured posts

How to Choose the Right CMP: A Guide for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Prebid Ascent 2025: Recap

Recent posts

Other articles recommended for you

How to Choose the Right CMP: A Guide for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Adapex Welcomes New CEO Raquel Rosenthal to Champion Growth and Client Results

CPM Trends: What Publishers Need to Know Now

Search Is Changing—Here’s What Publishers Can Still Control

Adapex Named Finalist in 2025 Digiday Media Awards

Cookies Survive. The Smartest Strategies Don’t Depend on Them.

Header Bidding Has Evolved—Has Your Setup?

Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue

The Evolving Data Landscape: AI Integration and Privacy Challenges

Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era

Prebid Ascent 2025: Recap

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