Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Adapex President Debra Fleenor is featured in betanews with her insights into first-party data.

Assessing the viability of first-party data

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ads.txt 1.1 Explained: How to Update OwnerDomain and ManagerDomain for Publisher Compliance

October 23, 2025

Assessing the Viability of First-party Data

By Debra Fleenor

September 17, 2021

Blog Categories

Featured posts

ads.txt 1.1 Explained: How to Update OwnerDomain and ManagerDomain for Publisher Compliance

Prebid Summit 2025: Recap

Floor Optimizations: Protecting Value and Driving Revenue

Behind Every Great Campaign: The Role of Ad Operations and Campaign Management

What is Ad Yield Management?

Direct and Other Deals Explained: What Publishers Need to Know

Google’s June 2025 Core Update

Understanding IVT: The Hidden Threat to Publisher Revenue

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

Recent posts

Other articles recommended for you

ads.txt 1.1 Explained: How to Update OwnerDomain and ManagerDomain for Publisher Compliance

Prebid Summit 2025: Recap

Floor Optimizations: Protecting Value and Driving Revenue

Behind Every Great Campaign: The Role of Ad Operations and Campaign Management

What is Ad Yield Management?

Direct and Other Deals Explained: What Publishers Need to Know

Google’s June 2025 Core Update

Understanding IVT: The Hidden Threat to Publisher Revenue

How MCM Works: A Publisher’s Guide to Google AdX Access

Why Keeping Ads.Txt Updated is Vital for Publishers

Why CPMs Drop in Summer and How Publishers Can Bounce Back

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