A Renewed Emphasis on Transparency and Direct Supply Programmatic advertising is entering a new phase, one defined by clarity, trust, and verifiable supply paths. Buyers are closely watching how inventory gets to them. SSPs are improving which supplies they can confidently show. Publishers are now expected to prove their legitimacy more than ever. While ManagerDomain…
Keeping Your ads.txt Current Is Essential Keeping your ads.txt file current isn’t just housekeeping, it’s essential to protecting your revenue, reputation, and relationships with buyers. Since its launch in 2017, ads.txt has been the foundation of supply chain transparency, helping buyers verify authorized sellers and reducing fraud across the open web. But as the ecosystem…
What Are Floor Optimizations? Floor optimizations involve setting minimum prices (or “floors”) for your ad inventory. In simple terms, a floor ensures that impressions don’t sell below a set baseline value. This helps publishers avoid undervaluing their inventory and creates an environment where buyers must bid more competitively to win. Why Do Floor Optimizations Matter?…
