Mixed Reviews from Publisher’s on AMP…what’s the real deal? What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web pages that load nearly instantaneously for users. In theory, AMP builds on your existing framework and lends flexibility and customization to all layouts and functions. Benefits of …
It’s official, Google has begun its migration to first-price auction. They will make the move in phases, and by the end of July, all AdX inventory will be first-price, and the programmatic landscape will have made a major shift. Google’s First-Price Auction is On! From First to Second For years, the RTB arena has been…
Great news for our publishers from our friends at AdExchanger: Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. It was a strong year for digital media,…
5 Tips for Improving Ad Performance and Ad Placement Are banner ads still effective? When banner ads were first introduced in 1994, they garnered remarkable 44% CTRs, and gave birth to the digital advertising landscape as we know it. Since then, this landscape has evolved and changed significantly. While banner ad impressions have seen great…
Viewability: What is it and Why Care? What is Viewability? Viewability is a metric used in digital advertising to track impressions that are actually seen or viewed by users. It is widely accepted that an ad is considered viewable if 50% of the ad’s pixels are in view for 1 second for display or 2…
Programmatic I/O 2018 New York Lots of good news coming out of the Programmatic I/O conference in NY last week which I wanted to share with you, along with some shifts to be aware of and plan for as we look ahead in the next 24 months. The Latest US Programmatic Forecast Source: Lauren Fisher,…
