It’s been a while since we talked about AMP and there have been some updates on Google’s end that have made AMP more flexible and advanced, canceling out some of the original arguments against it. Refresher: What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web…
During the slower periods of ad spend, the Adapex team is focused on the ad tech details that help drive revenue for our clients. Viewability is a big one, as it directly correlates to CPM. Being able to optimize viewability will increase your CPMs. We’ve talked about viewability in previous blog posts, but it’s worth…
Adapex’s Debra Fleenor adds her thoughts to Grit Daily News’ article on the impact of data privacy. The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems
New York, April 26, 2022 – Adapex Inc is pleased to announce a new CTV initiative to help DRTV advertisers find their audiences as linear and cable viewers increasingly move to the CTV experience. “Adapex has applied our years of monetization and tech experience to bring a CTV advertising solution to the market,” says Andrew…
The Adapex team had a great time in Vail at the Digiday Publishing Summit. It was great to connect with so many industry leaders and partners. We are pleased to be a sponsor of the Digiday Publishing Summits and appreciate their putting together such a robust and worthwhile event. Here are some key takeaways from…
Mobile Web Congress 2022 The Adapex team was on-site in Barcelona for the 2022 Mobile Web Congress. This year’s conference returned to an in-person event (with a virtual component) and featured seven exhibit halls and over 60,000 attendees. “Connectivity Unleashed” was the theme and many major brands debuted new product launches for handhelds, wearables, tablets,…
Digiday, Glossy, and Modern Retail reward the innovative and courageous New York, NY, March 3, 2022 – Digiday has named Adapex Director of Client Success Katie Popa one of its 2022 Future Leader Award Finalists, Adapex announced today. Popa is one of six executives in the category of “Digiday Future Leader — Technology Provider.” Adapex,…
Just as we board the plane to MWC 2022, we are quoted in Forbes on header bidding in mobile app monetization. If you’ll be at MWC 2022, let’s meet in person. If not, let’s meet another time! (Image Source from Forbes article: woman with mobile phone GETTY) [visual-link-preview encoded=”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”]
A few members of the Adapex team attended the in-person(!) IAB ALM in NYC last week. The event theme was Visions and Decisions and featured four days of full agendas available in-person and virtually. The event was well attended by brands, publishers, agencies, and networks. Huge kudos to IAB for such a robust agenda on…
Photo from MarketingDive — Leon Neal / Staff via Getty Images As third-party cookies are phased out, advertisers must adapt. Adapex President and Founder, Debra Fleenor, featured in MarketDive. [visual-link-preview encoded=”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″]
As featured in Advertising Week, February 3, 2022 Steps Publishers Must Take to Survive in the Cookieless Era
AI helps investors follow 50+ trends, including climate change and telemedicine MILAN — January 31, 2022 — FinScience, the fintech company of the Datrix Group, announced today that Bloomberg Enterprise Access Point, now offers FinScience’s unique Thematic Dataset as part of an alternative data catalog. The dataset enables investors to monitor the trend exposures of…
The digital advertising industry has never been stronger, even amidst the shift in identity and addressability. Some of this is fueled by explosive growth in mobile advertising and consumer consumption of mobile apps and games. According to a study by App Annie, publishers released two million new apps and games in 2021. With more users…
Before we put 2021 behind us, let’s take a look at the top header bidding networks. Looking at our data from last year, we analyzed the top networks across various criteria. There is no one size fits all, your header bidding stack will depend on your traffic and revenue objectives. When considering each network, take…
The holidays have come and gone. And taken the boosted CPMs and traffic with it. Don’t despair, Q1 is traditionally a quieter time, for everyone. However, there are some tactics publishers can use to improve their Q1 revenue and be well prepared for the more robust seasons ahead. Seasonal Breakdown Advertising campaigns are planned quarterly,…
All publishers eagerly await the arrival of Q4. Increased demand, higher CPMs, and a revenue boost to carry you through a quiet Q1. But if your Q4 revenues didn’t soar, don’t worry there are things you can do to increase your revenue now and over the course of the year. Let’s take a look at…
It’s time again to take stock of what happened in 2021 and make some predictions for the year ahead. All in all, 2021 brought about exciting evolution in our industry, and for Adapex as well. Let’s recap some of the highlights of the year AND make some predictions for 2022. Worldwide Ad Spending Set a…
NEW YORK, December 3, 2021 – Adapex parent company Datrix began trading on Euronext Growth Milan today, Adapex announced. Datrix analyzes and interprets big data. Datrix comprises a group of technology companies (including Adapex, 3rdPlace, FinScience, ByTek, and PaperLit) that develop Augmented Analytics software and services based on Artificial Intelligence and Machine Learning Models for…
As we approach the Thanksgiving holiday, Adapex is taking time to reflect and appreciate our challenges and accomplishments. We pushed through COVID uncertainty, rode the rebound roller coaster, and drove ourselves to innovate and pursue new opportunities on the horizon…identity solutions, market expansion, artificial intelligence, and new partnerships. This year we focused on three key…
Attributes 497% Revenue Growth to Revolutionary m4 Tech Suite™ NEW YORK, November 17, 2021 — Adapex Inc., part of the Datrix Group, today announced that it placed 262 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in…
NEW YORK — November 3, 2021 — The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence. Datrix, the leading global provider of AI solutions that help companies transform data into monetizable insights, said that joining forces with Adapex, the leading technology company providing digital advertising operations to…
For Immediate Release October 28, 2021, NY, NY Adapex, Inc. (Adapex) is excited to announce that it will be partnering with Digital Trends Media Group (DTMG) to help grow its programmatic revenue across media brands and flagship site, digitaltrends.com. Adapex will work closely with the existing Digital Trends Media Group operations team to implement the…
All eyes are on Q4. And for good reason, now is the time to make up for the slower months and capitalize on increased ad spend. It’s an important time of year to make sure your systems are primed to maximize your revenue and make sure that you get the revenue boost you expect. We’ve…
Now that Q4 is here, there is a huge opportunity to maximize your revenue with a few actionable tips. Advertisers are gearing up for increased consumer spending around the Holiday season and the end of the year. As in Q4 2020, many shoppers will be online. Buyers will allocate more of their budget to programmatic…
