AdMonsters and Folio: Announce Top Women in Media Awards Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, October 14 2021 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2021 Top Women in Media Honoree in the category Tech Trailblazer for women blazing the trail in…
Adapex President Debra Fleenor is featured in betanews with her insights into first-party data. Assessing the viability of first-party data
Debra Fleenor’s article on leveraging keywords recently appeared in betanews. You can also read it here. Leveraging keywords in the absence of individual user tracking
It’s almost the most wonderful time of the year…Q4! Ad spend will be heating up and the time is right to make sure your site is well-positioned to drive up your revenue. This is the first in a series of tips from the adops experts at Adapex to help you skyrocket your revenue in this…
Google Multiple Customer Management (MCM) will officially replace Scaled Partner Management (SPM) at the end of September 2021. With this move, Google is looking to create a more effective and transparent environment for publishers and advertisers. SPM vs MCM The SPM program enabled smaller and mid-sized publishers to access Google’s Ad Exchange through selected Google…
Behavioral tracking has been a staple in the digital advertising industry for around 30 years. Since the early 1990s, in-browser tracking has developed as a tool for targeted advertising messaging. Other viable solutions have been relegated into the shadows with the high profitability of this digital monetization practice. Unfortunately, the attitudes of consumers and publishers…
Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 FOR IMMEDIATE RELEASE NEW YORK, August 17, 2021 – Inc. magazine today revealed that Adapex Inc has joined the annual Inc 5000 List for the first time at No. 967. This list is the most prestigious ranking of the nation’s fastest-growing private companies.…
If you are struggling with Google’s update to its search algorithm to incorporate Core Web Vitals (CWV), you are not alone. The basics on the update can be found here where Adapex outlined what the update entailed. Since then we’ve been working closely with our publisher partners and we’re happy to share a few tips…
Press Release IPC’s Patented-Method Allocates Bonus Impressions to Improve Ad Performance and User Experience New York, NY, July 26, 2021 – Adapex is excited to announce a partnership with IPC Pricing to bring IPC’s patented solution to our publisher partners. IPC Pricing offers a bonus impression optimization solution for the adtech industry. Adapex offers publishers…
New York, July 2021 – Adapex is excited to announce that it has been named to AdExchanger’s Programmatic Power Player list for 2021. The Programmatic Power Player list is a definitive list of the top agencies, strategic partners, and tech providers in the digital advertising industry. “The AdExchanger Programmatic Power Player list is a great…
Now that Google has granted an extension for the third-party cookie, publishers can focus on other ways to maximize Q3 monetization during a traditionally slower season. It’s still prudent for publishers to be making plans for the demise of cookies and what’s next for identity and addressability. However, there are a few simple things you…
Adapex’s Debra Fleenor shares her insight into programmatic marketing in a cookieless internet. How Can Programmatic Marketers Adjust to a Cookieless Internet
Adapex’s Debra Fleenor shares her insight into the benefits of a third-party, cookie-less world for publishers and consumers. https://www.newspostonline.com/news/business/what-benefits-are-there-for-publishers-and-consumers-in-a-cookieless-world/
Paving a Better Way Forward for the Internet in a Cookieless World When Google announced its plan to phase out support for third-party cookies in Chrome by 2022, it put the last nail in the third-party cookie coffin as we know them. With Firefox and Safari already blocking them, the current iteration of third-party cookies…
As Google Shelves Cookies, How Will the Industry Adjust? For the past twenty years, we have lived in a world where the tracking of online users’ information is standard practice. This data, predominantly collected through third-party cookies, has provided invaluable marketing insights to publishers. Third-party cookies have also been the backbone supporting many features of…
New York, March 2021 – Adapex is excited to announce that we have partnered with ID5 to bring our publisher partners a universal ID solution to enable privacy-compliant user IDs to power data-driven advertising. User-level data has proven to be a strong driver of campaign performance. Data-driven strategies generate higher yields for both publishers and…
March Madness is taking on a new meaning after Google’s recent announcement that it will not support alternative identifiers. And while this affects advertisers and publishers, let’s focus on the road ahead for publishers and what this really means for life after cookies. With so much information and reaction in the headlines, Adapex is putting…
It’s been a while since we talked about AMP and its benefits to publishers. As one of the early adopters of this technology, Adapex has been monetizing AMP pages since Day 1 of its introduction with a server-to-server full header bidding stack. When AMP first started, only Google could monetize but over the years, more and…
Over the course of the pandemic, programmatic advertising proved to be a flexible and agile medium and stands to rebound in 2021. As advertisers quickly pulled their digital spend because they could realize the immediate impact, they just as quickly returned to programmatic for the same reason. This new appreciation for the flexibility of digital…
Google announced an update to its search algorithm to incorporate Core Web Vitals (CWV) coming in May 2021. Since Google doesn’t often disclose updates to its search algorithm in advance, we should pay attention. This update will include three new metrics to measure page experience. What does this mean for your site? Let’s break…
PRESS RELEASE New York, NY – February 10, 2021- Adapex joins the IAB and becomes an active participant in the IAB Tech Lab and other committees to help develop the foundational technology and standards that enable growth and trust in the digital media ecosystem. By joining the IAB, Adapex will benefit from being part of…
Like most industries, programmatic has its own language and it can be hard to keep up with all the jargon. Since we’ve already made our predictions for 2021 and tackled Google AdSense and AdX, we’d thought of a quick refresher on some essential acronyms and other programmatic vocabulary might be helpful. Revenue Measurement We can’t…
For any publisher navigating monetization, one thing is always certain…there is no one-size-fits-all solution. There are so many technologies, networks, partners, software, and platforms to evaluate and choose from. We’ll try to solve one of the big questions here, as we break down Google’s platforms – AdSense and AdX. Let’s take a look at the…
Though we know from the past year that predicting what the year will bring is risky business, we can’t help but take a stab at the top trends for 2021. While these topics are not new to industry discussion, the way we take action on them will look different in 2021. Cookie Crumbs… 2020 had…
