The California Consumer Privacy Act (CCPA) went into effect on January 1 and on July 1 enforcements will begin. We wanted to revisit this issue since we last wrote about getting your site ready for CCPA, and other state legislation, last summer. The time is here and it’s important that your site is compliant, other legislation…
It appears that the dust is beginning to settle as we wind down 2Q. So just a quick update this Friday as we check in on CPM trends for the week and the latest news. Ready for the Rebound Magna Global has revised its ad spending forecast for the rest of the year and 2021. …
All signs are indicating that we did, in fact, hit rock bottom in April and are seeing ad spending begin to recover this month. Though it may still be some time before we see actual growth vs last year, it is encouraging to feel that we may have come through the worst of the storm.…
The road to recovery is still a bit of a roller coaster. An unusually tough week in the world as we continue to wrestle with social injustices on top of the pandemic. The unrest is creating a surge of media consumption leading to a continued imbalance between supply and demand. Overall CPMs are still down…
It’s time again to see what’s happening with ad spend and CPMs this week, and we have good news to share. Winding down May and looking into June it definitely feels as though the darkest days may be behind us. Shelter in place restrictions are easing, stimulus checks have been received, and summer is coming. …
Heading into Memorial Day weekend and many of us are probably not spending it the way we had envisioned. But a long weekend nonetheless, and some good news to boot. Digital ad spending is on the rise and there are gains across multiple formats, regions, and advertiser categories. Bottomed Out? As expected and reported, April…
An update from our friends at AdExchanger on the ISBA report. https://www.adexchanger.com/the-sell-sider/what-the-isba-report-is-really-telling-us/ Adapex is always here to talk about anything that impacts your business. Reach out anytime.
The only thing certain about marketing and advertising in the pandemic is that nothing is certain and there is no road map to follow. Last week we saw a little bit of light at the end of the tunnel with marketers predicting a 3Q rebound in ad spend. This week we see a pretty bleak…
No…Not yet but there are some earlier indications that the worst is behind us. Let’s take a look at what’s been reported and the upticks in our CPM trends this week. A Q3 Recovery? An Advertiser’s Perceptions study of 151 advertisers and media buyers found that more than half of those surveyed (52%) expect ad…
Its Friday, and it’s May! We’re here with our weekly look at what’s happening with ad spend and CPMs. Given that there isn’t too much new news, our report this week will be brief. Discussions about ad spend have some bright spots, though this quarter is still expected to see the biggest hit. Index Exchange…
News from AdExchanger that we will continue to follow as we examine the effect of COVID-19 on the digital marketplace. Take a look to see how COVID-19 is currently affecting CMPs . https://www.adexchanger.com/online-advertising/w3c-business-group-will-petition-google-to-postpone-killing-third-party-cookies-in-chrome-due-to-covid-19/ Contact Adapex anytime if you’d like to chat about the latest news and trends that could affect your business. We’re always here…
Insight from AdExchanger on how the death of third-party cookies is bound to hurt small companies the most. We hope everyone is staying healthy and well. https://www.adexchanger.com/the-sell-sider/the-death-of-third-party-cookies-disproportionately-hurts-small-publishers/ Adapex is always here to work with our publisher partners and discuss anything on your mind. Reach out anytime.
Before we get to business, I hope you are all healthy and are safe at home. We will get through this together. Earlier this week, we ran a check on CPM trends in our crazy COVID-19 world. At that point we were seeing a decline, but CPMs were still above 2019 levels. Since many of…
Some valuable insight from AdExchanger. https://www.adexchanger.com/the-sell-sider/a-buyers-perspective-how-publishers-can-flourish-post-third-party-cookiepocalypse/ Adapex is always here to help and talk through the trends that affect your business. Contact us any time.
Client Side? Server Side? Which Header Bidding is best for you? One of the best innovations for the online advertising industry in recent years, Header Bidding opened the road for publishers to maximize their revenues on their programmatic inventory. Header bidding is the programmatic auction process that enables publishers to collect multiple bids from various…
Trends for 2020 Change is the name of the game in programmatic, and 2020 promises to bring another evolutionary year. There is so much to talk about, but we wanted to hone it down to the 3 key trends we’ll be prioritizing for the coming year: Privacy, Consent, and Data, and Creative Cookieless Targeting GDPR,…
What is CPM Seasonality? Advertising campaigns are planned quarterly, with the greatest spend planned around when consumers are also spending. Basically this boils down to Q4, with inflated holiday budgets, delivering highest demand and CPMs, and Q1 bringing the leanest. But there are plenty of ups and downs and opportunities throughout the year that publishers…
Great insight from our friends at AdExchanger. https://adexchanger.com/data-driven-thinking/consent-not-data-is-the-new-oil/ Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
The latest from IAB/IAB Tech Lab on a compliance framework for CCPA. https://adexchanger.com/privacy/the-iab-iab-tech-lab-publish-a-compliance-framework-for-ccpa-and-public-comments-are-open/ Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
A great piece from AdExchanger with the latest advice on prepping for “the death of the cookie”. Some Unsolicited Advice For Surviving the “Cookiepocolypse” Adapex is always here to help in any way we can. Reach out and we can help you navigate the pending changes to data regulation and digital privacy.
Last week in New York, Adweek hosted their annual conference to address some of the hot topics on the mind of marketers and agencies. One area of discussion was Digital Privacy and how to navigate this in an age of new regulation and uncertainty. What do we know about Privacy Regulation as 2019 draws to…
https://adexchanger.com/privacy/will-most-consumers-opt-out-of-data-collection-under-ccpa/?mkt_tok=eyJpIjoiTldFNVpqQTVPRGczTm1SayIsInQiOiJ0WGl5STlvOXZtUUVzUUR4cWplcXJGSTI4NmMwTktlRkNRcnZCbGhmQmc5VCtJQlwvUWtMQW03WW9HT0lmT1YxVUR4Y3lRWEJBcUhvZjRuQ01IRkdlMWFCQm5WUWxDNWJSOUl5K1FmbzRsNGRtSTlEV25IQ3kwQiszT09SbmRFNFIifQ%3D%3D#close-olyticsmodal Adapex is always here to discuss what is best for your business! Contact us!
Here is a valuable guide from AdExchanger to the privacy laws by state. https://adexchanger.com/privacy/california-isnt-the-only-state-getting-busy-with-new-privacy-laws/ Adapex is always here to help. Contact us and we’ll make sure you’re compliant and ready to take advantage of the benefits of having your data privacy regulation buttoned up!
There are just a few months to go before the California Consumer Privacy Act (CCPA) goes into enforcement. Though many parameters are still not finalized, publishers should be aware and prepared for upcoming changes to consumer privacy regulation across the board. While privacy laws will vary by state, company size, complexity, enforcement and opt-in data…
