A practical guide to identity, SPO, AI, and revenue growth in a post-cookie world. If 2025 taught the digital publishing industry anything, it’s this: we’re not preparing for a cookieless future, we’re already operating in it. Identity is fragmented. Traffic patterns are increasingly volatile. Advertisers are demanding cleaner, more transparent supply paths. And publishers are…
Adapex CEO Raquel Rosenthal and Director of Client Services, Katie Popa share actionable tips for capitalizing on Q4’s ad spend surge. Watch here!
At this year’s Prebid Summit in New York, industry leaders tackled the issues reshaping digital publishing, from AI’s impact on content discovery to sell-side decisioning, curation, and the evolution of open-source infrastructure. For publishers, the message was clear: the open web is still full of opportunity — but collaboration, transparency, and innovation will determine who…
Launching a digital advertising campaign takes more than strong creative and smart targeting. Behind the scenes, a precise operational process ensures ads are delivered on time, to the right audience, and tracked accurately. This is where ad operations (ad ops) and campaign management come in, the technical foundation that supports campaign success. At Adapex, we…
For publishers, monetization isn’t just about filling impressions; it’s about maximizing revenue while keeping control over your inventory, user experience, and advertiser relationships. Programmatic auctions have made it easy to scale and fill inventory efficiently, bringing global demand, dynamic pricing, and automation to the table. But direct deals add another layer of opportunity: premium pricing,…
Big volatility. Partial recoveries. AI Overviews rising. If your site felt a tremor in rankings this summer, you weren’t alone. Google’s June 2025 Core Update, which rolled out from June 30 to July 17, was one of the most impactful in recent memory. Some publishers saw improvements, especially if they had been affected by earlier…
Experienced ad tech executive to lead Adapex’s mission of delivering smarter ad monetization, stronger returns, and exceptional service. New York, NY – June 16, 2025 – Adapex, a leading partner in programmatic monetization and addressability, is pleased to announce the appointment of Raquel Rosenthal as its new Chief Executive Officer. A results-driven executive with over…
If you’ve noticed lower CPMs lately, you’re not alone and it’s not just your site. Q1 2025 saw a notable decline in programmatic performance across the board, with CPMs dropping about 17% YoY and 23% QoQ. While some dip is expected after Q4’s holiday surge, the size of this drop points to broader industry headwinds.…
Search was once one of the most reliable traffic sources for publishers. However, with the rollout of Google’s AI Overviews and the increasing dominance of generative tools like ChatGPT, that’s changing. Instead of directing users to your site, AI summarizes your content and displays it directly in the search results. This leads to increased visibility…
FOR IMMEDIATE RELEASE Adapex Named Finalist in 2025 Digiday Media Awards Honored for Innovation and Impact in a Shifting Digital Landscape New York, NY — May 2, 2025 — Adapex is proud to announce its selection as a finalist in the 2025 Digiday Media Awards, for Best Publisher Platform: Adapex Data Refinery: Revolutionizing a Privacy-First…
Q2 typically brings stronger advertiser demand and higher CPMs, making it a key period for publishers to improve performance and test new strategies before the summer slowdown. It’s also the right time to move beyond surface-level metrics and focus on those that provide meaningful insight into revenue opportunities. Here’s a breakdown of the most important…
Background The phasing out of third-party cookies has forced publishers to rethink their strategies. With over 60% of the internet already cookieless, traditional tracking methods are no longer viable. Publishers and advertisers must now balance privacy and performance. Adapex’s Data Refinery is a proven platform leading the way, delivering both innovation and measurable results. Built…
Industry leaders convened in London for Prebid Ascent 2025 to discuss the future of digital advertising in EMEA. While conversations around identity, privacy, and AI continue to dominate, the event offered a clear-eyed view of what’s working, and what’s next. Here are five key themes from the discussions: 1. Change is the Only Constant Each…
At this year’s IAB Annual Leadership Meeting (ALM) in Palm Desert, one theme echoed across keynotes and panels: the Open Web is at a pivotal moment. The conversation wasn’t just about challenges—it was about momentum, resilience, and the opportunity to get it right in 2025. The Trade Desk’s Jeff Green captured it perfectly: “There’s never…
After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day for the programmatic ecosystem, reinforcing the need to support common goals and entities—like Prebid—that help drive us forward collectively. Overarching Theme: More is Better…
Press Release August 29, 2024 FOR IMMEDIATE RELEASE September 24, 2024, NY, NY – Adapex is thrilled to announce that it has been awarded the AdExchanger Award for Best Account Support by a Technology Company, a prestigious recognition that celebrates dedication to delivering outstanding client service. “We’re truly honored to be recognized for Best Account…
Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards, Showcasing Excellence in Both Technology and Client Support NY, NY, September 3, 2024 – Adapex is proud to announce its recognition as a finalist for two prestigious awards: the AdExchanger Award for Best Account Support for a Technology Company and the Digiday Technology Award for…
Press Release June 28, 2024 Doina Josan Named Digiday Future Leader Award Winner New York, June 2024 – Adapex is thrilled to announce that Customer Success Manager Doina Josan has been named the Digiday Future Award Winner – Technology Provider. This year’s awards are an impressive list of the most innovative work the industry has…
The digital advertising landscape is on the brink of a major transformation driven by Google’s impending privacy changes. These changes are set to address growing concerns around user privacy and access to personal data, compelling marketers to rethink their strategies. As the industry shifts away from third-party data, the reliance on these traditional identifiers for…
Press Release April 29, 2024 AdMonsters and AdExchanger: Announce Top Women in Media and Ad Tech Honorees Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, April 2024 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2024 Top Women in Media and Ad TechHonoree in the…
FOR IMMEDIATE RELEASE Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List NY, NY April 25, 2024 – Adapex, Inc. has been awarded on the Financial Times list of The Americas’ Fastest Growing Companies 2024. The Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider, presents this prestigious…
ADAPEX WINS BRONZE STEVIE® AWARD IN 2021 STEVIE® AWARDS FOR WOMEN IN BUSINESS Fastest Growing Company of the Year NY, NY – September 23, 2021 – Adapex Inc has been named the winner of a BRONZE Stevie® Award for the Fastest Growing Company of the Year in the 18th annual Stevie Awards for Women in…
PRESS RELEASE New York, May 2021 – Adapex is excited to announce that it has been selected as a finalist for a Digiday Media Award in two categories: Best Publisher Platform and Best Ad Tech Platform. The Digiday Media Awards recognize the companies working to modernize digital media. “It’s an honor to be included among…
PRESS RELEASE New York, March 2021 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award for Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Award recognizes the best technology and digital media in advertising. “It’s an honor to be included among the best in…
